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Political advertisement

"This fascinating anthology, updated to include advertisements from the 2008 presidential campaign, documents the selling of the American presidency since the 1950s. In this revealing survey of the American televisual campaign process, a social and media history emerges as Muntadas and Reese trace the development of the TV "spot" as a political strategy and manipulative marketing technique. This stream of political advertisements, presented without commentary, includes many rare spots, including several never before seen. ... This is the seventh version in an ongoing twenty-four-year project. Since 1984, Muntadas and Reese have revised, expanded, and updated Political Advertisement with every presidential election."--Electronic Arts Intermix website.

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about

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alternateName

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  • "Political advertisements 1956-2000"
  • "Political advertisements VI"
  • "Muntadas and Marshall Reese, Political advertisement V"
  • "Political advertisement VIII"
  • "Political advertisements V: 1956-2000"
  • "Political advertisement VII"@en
  • "Political advertisements 1956-2004"
  • "Political advertisement 2000"

contributor

description

http://schema.org/description

  • "Presents political advertisements for presidential campaigns from the 1950s to 2000, to provide a key to understanding the evolution of images on television and the marketing of politics."
  • "This anthology documents the selling of the American presidency since the 1950's. It reveals the American process of television campaigns as a historical development of the TV "spot" as a political strategy and manipulative marketing technique. Included in the compilation of profiles are: Dwight Eisenhower, Richard Nixon, John F. Kennedy, Eleanor Roosevelt, Jackie Kennedy, Barry Goldwater, George Wallace, Jimmy Carter, Edward Kennedy, George Bush, Ronald Reagan, Walter Mondale, John Glenn, Gary Hart, Michael Dukakis, Pat Buchanan, Dick Lugar, Steve Forbes, Elizabeth Dole, Bob Dole, Gary Bauer, Steve Forbes, John McCain, Michael Jordan, Bill Bradley, Al Gore, Bill Clinton, George W. Bush and others."
  • "This anthology documents the selling of the American presidency since the 1950s. In this revealing survey of the American televisual campaign process, a social and media history emerges as Muntadas and Reese trace the development of the TV "spot" as a political strategy and manipulative marketing technique. Reflecting the increasing manipulation of a candidate's image in contemporary media culture -- from Eisenhower's 1956 campaign to the marketing of Reagan and the savvy selling of Clinton -- this compilation reveals the political use of advertising tactics such as negative ads, soft-sell techniques and emotionalism."
  • ""This fascinating anthology, updated to include advertisements from the 2008 presidential campaign, documents the selling of the American presidency since the 1950s. In this revealing survey of the American televisual campaign process, a social and media history emerges as Muntadas and Reese trace the development of the TV "spot" as a political strategy and manipulative marketing technique. This stream of political advertisements, presented without commentary, includes many rare spots, including several never before seen. ... This is the seventh version in an ongoing twenty-four-year project. Since 1984, Muntadas and Reese have revised, expanded, and updated Political Advertisement with every presidential election."--Electronic Arts Intermix website."@en
  • "Provides an orientation to the aggregates industry work environment, emphasizing that safety is the top priority. Designed to assist new miners, independent contractors, and others who are unfamiliar with stone, sand, and gravel operations in working efficiently and in complying with the regulations of the mine safety and Health Administration. Covers personal protective equipment, hazardous communication, first aid, fire prevention, machinery and electrical safety, fall protection, mobile equipment operation and repairs, workplace housekeeping, and confined spaces."
  • "This anthology documents the selling of the American presidency since the 1950's. It reveals the American process of television campaigns as a historical development of the TV "spot" as a political strategy and manipulative marketing technique. Included in the compilation of profiles are: Dwight Eisenhower, Richard Nixon, John F. Kennedy, Eleanor Roosevelt, Jackie Kennedy, Barry Goldwater, George Wallace, Jimmy Carter, Edward Kennedy, George Bush, Ronald Reagan, Walter Mondale, John Glenn, Gary Hart, Michael Dukakis, Pat Buchanan, Dick Lugar, Steve Forbes, Elizabeth Dole, Bob Dole, Gary Bauer, Steve Forbes, John McCain, Michael Jordan, Bill Bradley, Al Gore, Bill Clinton, George W. Bush and others. This is part of an ongoing twenty-year project."
  • "An anthology of political advertisements from presidential campaigns."
  • ""This fascinating anthology, updated to include ads from the 2012 presidential campaign, documents the selling of the American presidency since the 1950s. Surveying the American televisual campaign process from Eisenhower to the Obama and Romney campaigns, the artists trace the history of the TV "spot" as political strategy and marketing technique. Writes Muntadas: 'Looking back at these political ads provides a key to understanding the evolution of images on television and the marketing of politics.'"--Publisher website."
  • "This invaluable anthology spans the development of political advertisements from their introduction as a political strategy in the mid 1950's to the media campaign phenomenon of the 1980's. A social and media history of the United States emerges through the 46 segments which have been selected. Watching them provides a key to understanding the evolution of images on television and the marketing of politics."
  • "Political advertisements from presidential campaigns."

genre

http://schema.org/genre

  • "Nonfiction films"
  • "Nonfiction films"@en
  • "Feature films"@en
  • "Documentary films"
  • "Documentary films"@en
  • "History"

name

http://schema.org/name

  • "Political advertisement [VIII]"
  • "Political advertisements"
  • "Political advertisement"@en
  • "Political advertisement"

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