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http://worldcat.org/entity/work/id/496371958

Testing your concept at the emotional level

Focuses on: What makes a great idea, regardless of genre or whether it is a high or low concept ; what makes an idea a high concept ; the three requirements of a great idea that create interest, excitement, and fascination ; techniques to energize any concept, including soft-sells ; four ways to excite your ideas ; and testing your concept at the emotional level.

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  • "Focuses on: What makes a great idea, regardless of genre or whether it is a high or low concept ; what makes an idea a high concept ; the three requirements of a great idea that create interest, excitement, and fascination ; techniques to energize any concept, including soft-sells ; four ways to excite your ideas ; and testing your concept at the emotional level."@en

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  • "Testing your concept at the emotional level"@en