Focuses on: What makes a great idea, regardless of genre or whether it is a high or low concept ; what makes an idea a high concept ; the three requirements of a great idea that create interest, excitement, and fascination ; techniques to energize any concept, including soft-sells ; four ways to excite your ideas ; and testing your concept at the emotional level.
"Focuses on: What makes a great idea, regardless of genre or whether it is a high or low concept ; what makes an idea a high concept ; the three requirements of a great idea that create interest, excitement, and fascination ; techniques to energize any concept, including soft-sells ; four ways to excite your ideas ; and testing your concept at the emotional level."@en
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