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Merchants of Cool

"Frontline journeys into the world of the marketers of popular culture to teenagers. They spend their days sifting through reams of market research data. They conduct endless surveys and focus groups. They comb the streets, the schools, and the malls, hot on the trail of the 'next big thing' that will snare the attention of their prey, a market segment worth an estimated $300 billion a year. They are the merchants of cool: the creators and sellers of popular culture, who have made teens the hottest consumer demographic in America"--Http://www.pbs.org/wgbh/pages/frontline.

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about

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alternateName

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  • "Frontline : the merchants of cool"@en
  • "Merchants of cool"
  • "Frontine"@en
  • "Frontline"
  • "Frontline"@en
  • "Merchants of cool : marketing to teens"@en

contributor

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description

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  • ""Frontline journeys into the world of the marketers of popular culture to teenagers. They spend their days sifting through reams of market research data. They conduct endless surveys and focus groups. They comb the streets, the schools, and the malls, hot on the trail of the 'next big thing' that will snare the attention of their prey, a market segment worth an estimated $300 billion a year. They are the merchants of cool: the creators and sellers of popular culture, who have made teens the hottest consumer demographic in America"--Http://www.pbs.org/wgbh/pages/frontline."@en
  • "The world of advertising has become inundated with marketing for teenagers. This episode of Frontline explores the pop culture manipulated and created by corporate America for the American youth."@en
  • "Investigates corporate America's obsessive focus on the multi-million dollar "teen market", intensive market research establishing the current tastes and aspirations of American teenagers in order to target them with product design and advertisement."
  • "Investigates corporate America's obsessive focus on the multi-million dollar "teen market", intensive market research establishing the current tastes and aspirations of American teenagers in order to target them with product design and advertisement."@en
  • ""Frontline journeys into the world of the marketers of popular culture to teenagers. They spend their days sifting through reams of market research data. They conduct endless surveys and focus groups. They comb the streets, the schools, and the malls, hot on the trail of the 'next big thing' that will snare the attention of their prey, a market segment worth an estimated"@en
  • "This DVD explores the culture of today's teenagers and how they view themselves and their parents. Teenage tastes, attitudes, and aspirations are sampled by marketers to determine exactly what they want, while Hollywood and Madison Avenue tell their version of teenage life in movies, TV, music and advertising."@en
  • "Explores the culture in which today's American teenager is growing up and how they've come to view themselves and their parents."@en
  • "Teenagers today have more money and independence than ever before. Their lives have become the object of obsessive focus by corporate America. Their tastes, attitudes and aspirations are sampled and resampled by marketers wielding the latest scientific tools to determine exactly who they are and what they want."
  • "Today's teenagers have money and independence, and their lives are the object of obsessive focus by corporate America. This edition of Frontline explores the culture of today's teenagers and how they view themselves and their parents. Teenage tastes, attitudes, and aspirations are endlessly sampled by marketers to determine exactly what they want, while Hollywood and Madison Avenue tell a carefully tailored version of teenage life in movies, TV, music and advertising. With all this careful surveillance of teenage culture and money put into marketing its trends back to adolescents themselves, this video asks whether negative messages in pop-culture mirror what teenagers feel and desire or whether they are a result of the marketing itself."@en
  • "Looks at the creators and sellers of popular culture in the United States and the influence on youth. Explores the culture in which American teenagers are growing up and how teens come to view themselves and their parents where teenage tastes, attitudes, and aspirations are endlessly sampled by marketers to determine exactly what they want, while Hollywood and Madison Avenue tell a carefully tailored version of teenage life in movies, TV, music and advertising; and with all this careful surveillance of teenage culture and money put into marketing its trends back to adolescents themselves whether they are reflecting teen desires or marketers are manufacturing those desires."@en
  • "Public performance viewing."
  • ""They conduct endless surveys and focus groups. They comb the streets, the schools, and the malls, hot on the trail of the "next big thing" that will snare the attention of their prey--a market segment worth an estimated $150 billion a year. They are the Merchants of Cool: creators and sellers of popular culture who have made teenagers the hottest consumer demographic in America. But are they simply reflecting teen desires or have they begun to manufacture those desires in a bid to secure this lucrative market? And have they gone too far in their attempts to reach the hearts--and wallets--of America's youth? The program talks with top marketers, media executives and cultural/media critics, and explores the symbiotic relationship between the media and today's teens, as each looks to the other for their identity"--Container."
  • "Looks at the creators and sellers of popular culture in the United States and questions whether they are reflecting teen desires or are manufacturing those desires. Explores the culture in which American teenagers are growing up and how teens come to view themselves and their parents."@en
  • "Looks at the creators and sellers of popular culture in the United States and questions whether they are reflecting teen desires or are manufacturing those desires. Explores the culture in which American teenagers are growing up and how teens come to view themselves and their parents."
  • "Marketers study the tastes, attitudes, and aspirations of American teenagers to determine who they are and what they want, and portray a version of teenage life in the media and advertising that will appeal to their sensibilities. This documentary explores the culture in which today's American teenagers are growing up and how they've come to view themselves and their parents."@en
  • "Journeys into the world of the marketers of popular culture to teenagers who spend their days sifting through reams of market research data and conducting endless surveys and focus groups. They comb the streets, the schools, and the malls, hot on the trail of the 'next big thing' that will snare the attention of their prey, a market segment worth an estimated $300 billion a year. They are the merchants of cool: the creators and sellers of popular culture, who have made teens the hottest consumer demographic in America."
  • "Examines the creators and sellers of popular culture in the United States and questions whether they are reflecting teen desires or are manufacturing those desires. Explores the culture in which American teenagers are growing up and how teens come to view themselves and their parents."@en
  • ""American teenagers today have more money and independence than ever before. Their tastes, attitudes and aspirations are sampled and resampled by marketers wielding the latest scientific tools to determine exactly who these teenagers are and what they want"--TV Week."
  • ""Frontline journeys into the world of the marketers of popular culture to teenagers. They spend their days sifting through reams of market research data. They conduct endless surveys and focus groups. They comb the streets, the schools, and the malls, hot on the trail of the 'next big thing' that will snare the attention of their prey, a market segment worth an estimated $300 billion a year. They are the merchants of cool: the creators and sellers of popular culture, who have made teens the hottest consumer demographic in America."--Http://www.pbs.org/wgbh/pages/frontline."
  • ""Frontline journeys into the world of the marketers of popular culture to teenagers. They spend their days sifting through reams of market research data. They conduct endless surveys and focus groups. They comb the streets, the schools, and the malls, hot on the trail of the 'next big thing' that will snare the attention of their prey, a market segment worth an estimated $300 billion a year. They are the merchants of cool: the creators and sellers of popular culture, who have made teens the hottest consumer demographic in America."--Http://www.pbs.org/wgbh/pages/frontline."@en
  • "A journey into the world of the marketers of popular culture to teenagers. They spend their days sifting through reams of market research data. They conduct endless surveys and focus groups. They comb the streets, the schools, and the malls, hot on the trail of the 'next big thing' that will snare the attention of their prey, a market segment worth an estimated $300 billion a year. They are the merchants of cool: the creators and sellers of popular culture, who have made teens the hottest consumer demographic in America."

director

genre

http://schema.org/genre

  • "History"
  • "Internet videos"@en
  • "DVD-Video discs"@en
  • "Television programs"@en
  • "Documentary television programs"@en
  • "Video recordings for the hearing impaired"@en
  • "Feature films"@en
  • "Streaming videos"@en
  • "Nonfiction television programs"@en

musicBy

name

http://schema.org/name

  • "Merchants of Cool"@en
  • "The merchants of cool"
  • "The merchants of cool"@en
  • "The merchants of cool marketing to teens"
  • "Merchants of cool"@en
  • "Merchants of cool"
  • "Frontline (Television program)"
  • "Frontline: the merchants of cool"

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