Offbeat, mildly satiric comedy about an American Coca-Cola sales executive sent on a troubleshooting mission to Australia and the misadventures that follow.
"Roberts stars as a whiz-kid marketing man sent to Australia to boost the sales of Coke. He discovers that there is an area where no coke is sold and sets out to find why."
"Feature film from Australia. Comedy. A Coca-Cola marketing executive visits an Australian valley where his product faces local competition."
"In a small Australian community no one drinks a drop of Coke, swilling exclusively on a local soft-drink created by a grizzled soda baron. A young Coca-Cola marketing gun from the US, makes it his mission to plug this black hole in Coke's quest for global dominion."
"Filmmaker Dus̆an Makavejev satirizes two American constants-hard-nosed marketing and the ubiquitous soft drink. Becker, a Harvard MBA, is sent to Australia by Coke's Atlanta headquarters to whip the Sydney branch office into shape. Examining the demographic maps, Becker discovers a tiny area of the country where not a single bottle of coke has ever been sold. War begins. Slowly, Becker yields to the traditional values that persist in the valley as well as to the seductions of his untraditional secretary. (Does not circulate)."
"Offbeat, mildly satiric comedy about an American Coca-Cola sales executive sent on a troubleshooting mission to Australia and the misadventures that follow."@en
"Offbeat, mildly satiric comedy about an American Coca-Cola sales executive sent on a troubleshooting mission to Australia and the misadventures that follow."
"Becker, a wiz-kid marketing man, is sent to Australia to boost the famous soft drink's wavering sales. T. George McDowell is the ruling soda czar in this mini "pop monopoly." When Becker's offer to merge in the hope of tripling profits is rejected, an unlikely chain of events ignites and leads to an amusing solution to the cola war."
"Becker, a wiz-kid marketing man, is sent to Australia to boost the famous soft drink's wavering sales. T. George McDowell is the ruling soda czar in this mini "pop monopoly." When Becker's offer to merge in the hope of tripling profits is rejected, an unlikely chain of events ignites and leads to an amusing solution to the cola war."@en
""Comedy about a wiz-kid marketing man sent to Australia to boost the famous soft drink's wavering sales."--External container."
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