Win forever

""I know that I'll be evaluated in Seattle with wins and losses, as that is the nature of my profession for the last thirty-five years. But our record will not be what motivates me. Years ago I was asked, 'Pete, which is better: winning or competing?' My response was instantaneous: 'Competing. . . because it lasts longer.'"Pete Carroll is one of the most successful coaches in football today ..."@en
"Football coach Pete Carroll Carroll shows how his "win forever" philosophy really works, both in NCAA Division I competition and in the NFL. He reveals how his recruiting strategies, training routines, and game-day rituals preserve a team's culture year after year, during championship seasons and disappointing seasons alike. But Win Forever is about more than winning football games; it's about maximizing potential in every aspect of life. Carroll has taught business leaders facing tough challenges. He has helped troubled kids on the streets of Los Angeles. His words are true in any situation: "If you want to win forever, always compete.""