Television and its viewers what social science sees
In light of procedural problems of the social sciences, what is known about television and human behavior was reviewed. It was found that the relevant literature included over 2,300 items of great variety. From the diversity of information considered, the report focused on specific themes which they included: (1) the role of television in behavior modification; (2) the influence of television on the way people spend their time; (3) the contribution of television to politics; and (4) what the American public thinks of television. It was concluded that television's effects are many, typically minimal in magnitude, but sometimes major in social importance. Extensive references are also included. (Hab).
"In light of procedural problems of the social sciences, what is known about television and human behavior was reviewed. It was found that the relevant literature included over 2,300 items of great variety. From the diversity of information considered, the report focused on specific themes which they included: (1) the role of television in behavior modification; (2) the influence of television on the way people spend their time; (3) the contribution of television to politics; and (4) what the American public thinks of television. It was concluded that television's effects are many, typically minimal in magnitude, but sometimes major in social importance. Extensive references are also included. (Hab)."@en
"This paper was prepared for delivery as an invited address to the annual meeting of the International Industrial Television Association, Anaheim, California, March 27-30, 1976."@en
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