"Communication en marketing." . . "Markedskommunikation." . . . . "Publicité" . . "Reklameeffekt." . . "Consommateurs Préférences." . . . . . . . "Marketing communications, procedural learning, and consumer decision making"@en . "Marketing communications, procedural learning, and consumer decision making" . . . . . . . . . . . . "Marketing communications, procedural learning, and consumer decision making : working paper"@en . . . . . . . . . "Marketing Science Institute (Cambridge, Mass.))" . . "Prise de décision." . .