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Persuaders

The PBS program Frontline takes an in-depth look at the multi-dollar "persuasion industries" of advertising and public relations. To cut through mass-media clutter and to overcome consumers' growing resistance to their pitches, marketers have developed new ways of integrating their message into the fabric of our lives. Correspondent Douglas Rushkoff explores how the culture of marketing has come to shape the way Americans understand the world and themselves and how the techniques of the persuasion industries have migrated to politics, shaping the way our leaders formulate policy, influence public opinion, make decisions, and stay in power.

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  • "Persuaders"
  • "Frontline: Persuaders"
  • "Frontline"
  • "Frontline persuaders"

http://schema.org/contributor

http://schema.org/description

  • "The PBS program Frontline takes an in-depth look at the multi-dollar "persuasion industries" of advertising and public relations. To cut through mass-media clutter and to overcome consumers' growing resistance to their pitches, marketers have developed new ways of integrating their message into the fabric of our lives. Correspondent Douglas Rushkoff explores how the culture of marketing has come to shape the way Americans understand the world and themselves and how the techniques of the persuasion industries have migrated to politics, shaping the way our leaders formulate policy, influence public opinion, make decisions, and stay in power."@en
  • "Examines the "persuasion industries" of advertising and public relations. Shows how marketers have developed new ways of integrating their message into the fabric of our lives. Explores how the culture of marketing has come to shape the way Americans understand the world and themselves and how the techniques of the persuasion industries have migrated to politics."@en
  • "Examines the "persuasion industries" of advertising and public relations. Shows how marketers have developed new ways of integrating their message into the fabric of our lives. Explores how the culture of marketing has come to shape the way Americans understand the world and themselves and how the techniques of the persuasion industries have migrated to politics."
  • "Is there a way to cut in line without creating hard feelings? Why are peer groups such a strong influence on individuals? What is the secret to swaying the undecided and winning over the skeptical? In this program, psychologist John Marsden illustrates how experts in the art of persuasion think and operate, and how their goals can become transparent. Dr. Marsden talks with salespeople, marketing gurus, and business owners-as well as a hypnotist who can pull teeth without anesthetics and a former cult member who has firsthand experience in being psychologically controlled. From overt dominance to discreet manipulation, the multifaceted world of persuasion is revealed. A BBCW Production. (57 minutes)."@en
  • "Frontline examines the "persuasion industries", advertising and public relations. To cut through consumers' growing resistance to their pitches, marketers have developed new ways of integrating their messages into the fabric of our lives, using sophisticated market research techniques to better understand consumers and turning to the little-understood techniques of public relations to make sure their messages come from sources we trust."@en
  • "Explores how the cultures of marketing and advertising have come to influence not only what US consumers buy, but also how they view themselves and the world. Discusses advertisers' attempts to create emotional connections between consumers and products. Analyzes the 2004 US Presidential elections, where both sides used the latest techniques of narrowcasting. The opposite of traditional broadcasting, narrowcasting involves crafting and delivering tailored messages to individual voters based on their demographic profiles. Discusses how clever marketers have also found ways to get around the increased resistance to and avoidance of advertising by the general public through the use of techniques such as branded entertainment, where the advertisement becomes part of the program."@en
  • "This edition of Frontline examines the "persuasion industries": advertising and public relations. To cut through consumers' growing resistance to their pitches, marketers have developed new ways of integrating their messages into the fabric of our lives, using sophisticated market research techniques to better understand consumers and turning to the little-understood techniques of public relations to make sure their messages come from sources we trust. The video takes a look at how these methods of persuasion are now shaping political campaigns and resulting in "branded entertainment." The goal is to form emotional attachments between the consumer and the brand, and Frontline discovers that brands are using linguists, anthropologists, ethnographers, and brain researchers to understand and cultivate those emotions."
  • "Examines the "persuasion industries" of advertising and public relations. Explores how the culture of marketing has come to shape the way Americans understand the world and themselves and how the techniques of these industries have migrated to politics. Commentary by advertising executives, brand managers and scholars, including Naomi Klein, author of "No Logo"."
  • "Frontline takes an in-depth look at the multi-dollar "persuasion industries" of advertising and public relations. To cut through mass-media clutter and to overcome consumers' growing resistance to their pitches, marketers have developed new ways of integrating their message into the fabric of our lives. Correspondent Douglas Rushkoff explores how the culture of marketing has come to shape the way Americans understand the world and themselves and how the techniques of the persuasion industries have migrated to politics, shaping the way our leaders formulate policy, influence public opinion, make decisions, and stay in power."
  • "Explores the influence on US consumers' spending and views of marketing and advertising cultures. Analyses the 2004 US Presidential campaign's use of narrowcasting (as opposed to broadcasting), tailoring messages to individual voters. Effectiveness of sophisticated persuasion techniques."@en
  • "Examine the persuasion industries - advertising and public relations. Marketers have developed new ways of integrating their messages into the fabric of our lives, using sophisticated market research techniques to better understand consumers."@en
  • "Is there a way to cut in line without creating hard feelings? Why are peer groups such a strong influence on individuals? What is the secret to swaying the undecided and winning over the skeptical? In this program, psychologist John Marsden illustrates how experts in the art of persuasion think and operate, and how their goals can become transparent. Dr. Marsden talks with salespeople, marketing gurus, and business owners-as well as a hypnotist who can pull teeth without anesthetics and a former cult member who has firsthand experience in being psychologically controlled. From overt dominance to discreet manipulation, the multifaceted world of persuasion is revealed."@en

http://schema.org/genre

  • "Educational television programs"
  • "Documentary television programs"@en
  • "Documentary television programs"
  • "Film documentaire (Descripteur de forme)"
  • "Television"
  • "Television news programs"
  • "Videorecording"@en
  • "Documentary"@en
  • "Television programs"@en
  • "Television programs"
  • "DVDs"
  • "Educational films"@en
  • "Internet videos"
  • "Internet videos"@en
  • "Nonfiction television programs"
  • "Nonfiction television programs"@en

http://schema.org/name

  • "Persuaders"
  • "Persuaders"@en
  • "The persuaders : americans are swimming in a sea of messages"
  • "The persuaders (DVD)"@en
  • "The Persuaders"
  • "The Persuaders! : volume 6"
  • "Frontline (Television program) Persuaders"@en
  • "The persuaders"
  • "The persuaders"@en
  • "Frontline (Television program)"
  • "The persuaders [DVD]"
  • "Frontline. The persuaders"@en