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Inside Saatchi & Saatchi a spirited case study

Can Saatchi & Saatchi turn Sagatiba cachaca, a sugarcane liquor popular in Brazil, into a globally recognized brand? This program tracks the Sagatiba launch from start to finish-and in the process reveals the inner workings of an ad agency whose name is synonymous with success. Footage of key agency players brainstorming, running client meetings, producing commercials, and more illustrates how the iconic Jesus statue in Rio became the model for a cool young lookalike who stands in as the living image of the "Pure Spirit of Brazil.

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alternateName

http://schema.org/alternateName

  • "Inside Saatchi & Saatchi a spirited case study"
  • "Spirited case study"@en
  • "Selling Brazilian spirits"@en
  • "Selling the Brazilian spirit"@en
  • "Inside Saatchi & Saatchi: selling Brazilian spirit"@en
  • "Inside Saatchi & Saatchi: selling Brazilian spirit"
  • "Inside Saatchi and Saatchi"@en
  • "Inside Saatchi and Saatchi"
  • "Inside Saatchi & Saatchi"
  • "Inside Saatchi and Saatchi a spirited case study"

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description

http://schema.org/description

  • "Can Saatchi & Saatchi turn Sagatiba cachaca, a sugarcane liquor popular in Brazil, into a globally recognized brand? This program tracks the Sagatiba launch from start to finish-and in the process reveals the inner workings of an ad agency whose name is synonymous with success. Footage of key agency players brainstorming, running client meetings, producing commercials, and more illustrates how the iconic Jesus statue in Rio became the model for a cool young lookalike who stands in as the living image of the "Pure Spirit of Brazil."@en
  • "Can Saatchi & Saatchi turn Sagatiba cachaça, a sugarcane liquor popular in Brazil, into a globally recognized brand? This program tracks the Sagatiba launch from start to finish--and in the process reveals the inner workings of an ad agency whose name is synonymous with success. Footage of key agency players brainstorming, running client meetings, producing commercials, and more illustrates how the iconic Jesus statue in Rio became the model for a cool young lookalike who stands in as the living image of the "Pure Spirit of Brazil.""
  • "Can Saatchi & Saatchi turn Sagatiba cachaça, a sugarcane liquor popular in Brazil, into a globally recognized brand? This program tracks the Sagatiba launch from start to finish -- and in the process reveals the inner workings of an ad agency whose name is synonymous with success. Footage of key agency players brainstorming, running client meetings, producing commercials, and more illustrates how the iconic Jesus statue in Rio became the model for a cool young lookalike who stands in as the living image of the "Pure Spirit of Brazil.""@en
  • "Can Saatchi & Saatchi turn Sagatiba cachaça, a sugarcane liquor popular in Brazil, into a globally recognized brand? This program tracks the Sagatiba launch from start to finish -- and in the process reveals the inner workings of an ad agency whose name is synonymous with success. Footage of key agency players brainstorming, running client meetings, producing commercials, and more illustrates how the iconic Jesus statue in Rio became the model for a cool young lookalike who stands in as the living image of the "Pure Spirit of Brazil.""
  • ""Saatchi & Saatchi is one of the biggest names in advertising, with millions of pounds passing through their offices worldwide year on year. They have created many memorable advertising campaigns, but the launch of Brazilian spirit Sagatiba could be one of their toughest challenges yet. With a £20 million budget, Saatchi and Saatchi's job is to make it a global brand like Bacardi. The problem is, no one outside of Brazil has heard of it. Following the process behind the creation of the Sagatiba campaign, this programme reveals the inner-workings of an advertising agency synonymous with success." -- cover sleeve."@en
  • "Features the marketing campaign run by Saatch & Saatchi to promote Sagatiba, a sugarcane liquor popular in Brazil. The programme tracks the Sagatiba launch from start to finish and in the process reveals the inner workings of an ad agency whose name is synonymous with success."@en
  • "A look at the advertising firm Saatchi and Saatchi as they are hired by a Brazilian drinks company to make their spirit as big as Bacardi."@en
  • ""Can Saatchi & Saatchi turn Sagatiba cachaça, a sugarcane liquor popular in Brazil, into a globally recognized brand? This program tracks the Sagatiba launch from start to finish -- and in the process reveals the inner workings of an ad agency whose name is synonymous with success. Footage of key agency players brainstorming, running client meetings, producing commercials, and more illustrates how the iconic Jesus statue in Rio became the model for a cool young lookalike who stands in as the living image of the "Pure Spirit of Brazil""--Website."
  • "Can Saatchi & Saatchi turn the Brazilian spirit Sagatiba into a globally recognized brand? The programme tracks the launch of Sagatiba from start to finish, and in the process reveals the inner workings of an ad agency whose name is synonymous with success."

genre

http://schema.org/genre

  • "Educational films"@en
  • "Case studies"
  • "Case studies"@en
  • "Internet videos"@en
  • "Videorecording"@en
  • "History"

name

http://schema.org/name

  • "Inside Saatchi & Saatchi"
  • "Inside Saatchi & Saatchi a spirited case study"@en
  • "Inside Saatchi & Saatchi a spirited case study"
  • "Inside Saatchi and Saatchi"@en
  • "Inside Saatchi & Saatchi spirited case study"@en
  • "Inside Saatchi & Saatchi selling Brazilian spirit"
  • "Inside Saatchi & Saatchi"@en

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