"Consommateurs Comportement." . . "Business." . . "Vente Aspect psychologique." . . . . . . . . . . . "Livres électroniques" . . "Electronic books"@en . "Hot Button Marketing Push the Emotional Buttons That Get People to Buy"@en . . . . "Hot button marketing" . . . "Hot button marketing"@en . . "Hot button marketing : push the emotional buttons that get people to buy" . . . "Hot button marketing push the emotional buttons that get people to buy"@en . "Hot button marketing push the emotional buttons that get people to buy" . . "Consumers buy products for two reasons--the rational reason and the real reason. While your customer may say they want your product because of its features and benefits, their decision to buy is based on emotion--not intellect. Hot Button Marketing shows you how to identify and push the hot buttons that will prompt consumers to purchase your product over a competitor's, even if it's a parity product! Filled with tips and insights that can be applied at every stage of marketing--from product development to one-to-one selling--Hot Button Marketing shows you how to hit the sixteen hot buttons an."@en . . .