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http://worldcat.org/entity/work/id/53605975

The religious dimensions of advertising

This groundbreaking work explores media scholar Sut Jhally?s thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions--analogous to Durkheim's description of objects as totems.

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  • "This groundbreaking work explores media scholar Sut Jhally?s thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions--analogous to Durkheim's description of objects as totems."@en

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  • "Electronic books"@en
  • "Livres électroniques"

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  • "Religious dimensions of advertising"
  • "The Religious dimensions of advertising"
  • "Religious dimensions of advertising in the culture of consumer capitalism"
  • "The religious dimensions of advertising"
  • "The religious dimensions of advertising"@en

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