Linked Data Explorerhttp://worldcat.org/entity/work/id/53987073
Malcolm McDonald on marketing planning understanding marketing plans and strategy
Presents the essentials of marketing plans and the strategic marketing planning process including, defining markets and segments, setting marketing objectives and strategies, advertising and sales promotion strategies, and price and sales strategies.
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http://schema.org/about
- http://experiment.worldcat.org/entity/work/data/53987073#Topic/business_&_economics_green_business
- http://id.worldcat.org/fast/1010209
- http://id.worldcat.org/fast/1010240
- http://experiment.worldcat.org/entity/work/data/53987073#Topic/marketing_planification
- http://experiment.worldcat.org/entity/work/data/53987073#Topic/marketing_planning
- http://experiment.worldcat.org/entity/work/data/53987073#Topic/marketing_management
- http://id.loc.gov/authorities/subjects/sh2008107431
- http://experiment.worldcat.org/entity/work/data/53987073#Topic/marketing_gestion
- http://id.loc.gov/authorities/subjects/sh85081339
http://schema.org/description
- "Presents the essentials of marketing plans and the strategic marketing planning process including, defining markets and segments, setting marketing objectives and strategies, advertising and sales promotion strategies, and price and sales strategies."@en
http://schema.org/genre
- "Livres électroniques"
- "Electronic books"@en
http://schema.org/name
- "Malcolm McDonald on marketing planning understanding marketing plans and strategy"@en
- "Malcolm McDonald on marketing planning understanding marketing plans and strategy"
- "Malcolm McDonald on marketing planning : understanding marketing plans and strategy"@en
- "Malcolm McDonald on marketing planning : understanding marketing plans and strategy"