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http://worldcat.org/entity/work/id/53995943

The Kournikova effect : how a Russian tennis beauty changed the portrayal and marketing of female athletes

"Sex appeal in women's sports had existed as long as women were allowed to participate, and women in sports had been on a slow and steady path of sexualization. But Kournikova sped up the trip. ... Her marketing success built the mold for today's athletes to follow"--Leaf 4.

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  • ""Sex appeal in women's sports had existed as long as women were allowed to participate, and women in sports had been on a slow and steady path of sexualization. But Kournikova sped up the trip. ... Her marketing success built the mold for today's athletes to follow"--Leaf 4."@en

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  • "The Kournikova effect : how a Russian tennis beauty changed the portrayal and marketing of female athletes"@en

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