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http://worldcat.org/entity/work/id/54283613

Advertising media

Gives definitions and explanations of terms such as audience, frequency, gross impressions, CPM, GRP, and ROP. Covers print, broadcast, direct mail, out-of-home, and supplemental media and lists advantages of each. Shows how to read an SRDS book to buy media.

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  • "Gives definitions and explanations of terms such as audience, frequency, gross impressions, CPM, GRP, and ROP. Covers print, broadcast, direct mail, out-of-home, and supplemental media and lists advantages of each. Shows how to read an SRDS book to buy media."@en
  • "Discusses the terminology, strengths, weaknesses, and audiences of various advertising media. Part one covers print and broadcast media; part two, direct mail, out-of-home, and supplemental media."@en
  • "Discusses advertising that brings communicator and audience together and the importance of proper media selection."@en

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  • "Advertising media"
  • "Advertising media"@en

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