Explores what information is needed in order to define the needs and wants of a target market. Outlines how market research can turn the new business venture from a gamble to a calculated risk, using inexpensive, commonsense methods.
"This film outlines the steps involved in defining the potential customers of a business and the importance of market research."
"This film discusses what is needed to define the needs of a target market, and suggests ways to collect that information and to assess its validity. Market research reduces risk by clarifying goals."
"Explores what information is needed in order to define the needs and wants of a target market. Outlines how market research can turn the new business venture from a gamble to a calculated risk, using inexpensive, commonsense methods."@en
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