. . . . "This film outlines the steps involved in defining the potential customers of a business and the importance of market research." . . . . "Who will your customers be?"@en . "Who will your customers be?" . . . . . . . "This film discusses what is needed to define the needs of a target market, and suggests ways to collect that information and to assess its validity. Market research reduces risk by clarifying goals." . . . "Explores what information is needed in order to define the needs and wants of a target market. Outlines how market research can turn the new business venture from a gamble to a calculated risk, using inexpensive, commonsense methods."@en . . . . . . . . . . "Marketing surveys." . . . . "Soma Film Producers." . .