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Global marketing management

Offering more real-world application and experience, this book arms marketing managers with a true understanding of the concepts needed to achieve a global reach. The fifth edition presents comprehensive coverage of all the latest trends and hot topics in the field.

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  • "Global marketing management, update 2000"@en
  • "Global marketing management, update 2000"
  • "Global marketing management : update 2000"

http://schema.org/description

  • "Offering more real-world application and experience, this book arms marketing managers with a true understanding of the concepts needed to achieve a global reach. The fifth edition presents comprehensive coverage of all the latest trends and hot topics in the field."@en

http://schema.org/genre

  • "Electronic books"
  • "Matériel didactique (Descripteur de forme)"
  • "Livres électroniques"
  • "Étude de cas (Descripteur de forme)"

http://schema.org/name

  • "Global marketing management : Update 2000"
  • "Guo ji xing xiao xue (di yi ban) (quan yi ce)"
  • "Global marketing management"
  • "Global marketing management"@en
  • "Global marketing management : international student version"
  • "Global Marketing Management : International Student Version"@da
  • "Marketing global marketing"
  • "Marketing global marketing"@es
  • "国际行销学(第一版)(全一册)"

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