"Geschichte." . . "Specjaliści public relations." . . "Specjaliści public relations Stany Zjednoczone 20 w." . . "États-Unis." . . "Biografija." . . "Specjaliści public relations Stany Zjednoczone biografie." . . "Relacions públiques Estats Units d'Amèrica Història." . . "Histoire." . . "Public relations consultants." . . "Henry Holt and Company." . . "PR-Berater." . . "Öffentlichkeitsarbeit." . . "Public relations United States History 20th century." . . . . "United States." . . "Relations publiques." . . "1900 - 1999" . . "Public relations consultants United States Biography." . . . . . . . . "Edward L. Bernays and the birth of public relations" . "Edward L. Bernays and the birth of public relations"@en . "Father of spin : edward l. bernays and the birth of public relations"@en . . . . . . . . . . . . "Biography" . "Biography"@en . . . . . . . . . . . . . "Spin" . . . "Electronic books"@en . . "Biographie (Descripteur de forme)" . . . "The author presents a revealing portrait of a man who, more than any other, defined and personified public relations - a profession that today helps shape our political discourse and steer our commercial choices. Drawing on interviews with primary sources and voluminous private papers, this fascinating book tells of Bernay's great campaigns, including his precedent-setting work for the American Tobacco Company that helped convince a generation of women to light up; how he and his client, the United Fruit Company, helped engineer the overthrow of the socialist regime in Guatemala in the 1950s; and how he borrowed ideas from his uncle Sigmund Freud to push people to buy products they didn't need. --from back cover."@en . "The author presents a revealing portrait of a man who, more than any other, defined and personified public relations - a profession that today helps shape our political discourse and steer our commercial choices. Drawing on interviews with primary sources and voluminous private papers, this fascinating book tells of Bernay's great campaigns, including his precedent-setting work for the American Tobacco Company that helped convince a generation of women to light up; how he and his client, the United Fruit Company, helped engineer the overthrow of the socialist regime in Guatemala in the 1950s; and how he borrowed ideas from his uncle Sigmund Freud to push people to buy products they didn't need. --from back cover." . . "The Father of spin : Edward L.Bernays and the birth of public relations" . . . "History"@en . "History" . . "Edward L. Bernays & the birth of public relations"@en . "Edward L. Bernays & the birth of public relations" . . . . "The Father of Spin is the first full-length biography of the legendary Edward L. Bernays, who, beginning in the 1920s, was one of the first and most successful practitioners of the art of public relations. This book tells of Bernays's great campaigns, including." . . . . . "The father of spin : Edward L. Bernays & the birth of public relations"@en . "The father of spin : Edward L. Bernays & the birth of public relations" . . "The Father of Spin : Edward L. Bernays & the Birth of public relations" . . "The father of spin : Edward L. Bernays and the birth of public relations" . . . "The father of spin Edward L. Bernays & the birth of public relations"@en . "Biographie"@en . "Biographie" . . "Public relations." . . "USA." . . "Zgodovina." . . "Odnosi z javnostmi." . . "Biography." . . "20. stoletje." . . "Relationniste." . . "BIOGRAPHY & AUTOBIOGRAPHY / Political." . .