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http://worldcat.org/entity/work/id/55912208

Broadcast media

Looks at television and radio broadcast media and covers the advantages of each medium. The rating systems and the newer concepts of target marketing are discussed with comments from broadcast advertising executives.

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description

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  • "Looks at television and radio broadcast media and covers the advantages of each medium. The rating systems and the newer concepts of target marketing are discussed with comments from broadcast advertising executives."@en
  • "Role of television in advertising."@en

name

http://schema.org/name

  • "Broadcast media"
  • "Broadcast media"@en

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