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http://worldcat.org/entity/work/id/56652976

The colonel comes to Japan

Discusses a joint venture between Kentucky Fried Chicken, inc., and Mitsubishi to introduce fast-food chicken to the Japanese market.

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  • "Discusses a joint venture between Kentucky Fried Chicken, inc., and Mitsubishi to introduce fast-food chicken to the Japanese market."@en
  • "When an American company sets up shop abroad, particularly in a culture as different from our own as Japan's, special considerations must come into play -- as evidenced by this chronicle of Kentucky Fried Chicken's entry into the Japanese fast-food market. Features the new chairman of KFC Japan, Loy Weston, as he shapes internal attitudes and marketing techniques to meet the needs and expectations of Japanese consumers, business practices, and cultural differences."@en
  • "Hosted by Eric Sevareid, this program shows the marketing techniques used by the American fast-food company, Kentucky Fried Chicken, to meet the needs and expectations of Japanese consumers and Japanese business practices when it opens its franchises there."
  • "Hosted by Eric Sevareid, this program shows the marketing techniques used by the American fast-food company, Kentucky Fried Chicken, to meet the needs and expectations of Japanese consumers and Japanese business practices when it opens its franchises there."@en
  • "Explains the special adaptations made for the Japanese fast-food market by the Kentucky Fried Chicken Corporation. Covers staff training, marketing, site location and advertising and in the process, shows the difference between Japanese and North American cultures."
  • "Explains that when an American company sets up shop abroad, special considerations must come into play, as evidenced by this chronicle of Kentucky Fried Chicken's entry into the Japanese fast-food market."
  • "Explains that when an American company sets up shop abroad, special considerations must come into play, as evidenced by this chronicle of Kentucky Fried Chicken's entry into the Japanese fast-food market."@en
  • "Explains that when an American company sets up shop abroad, particularly in a culture as different from our own as Japan's, special considerations must come into play, as evidenced by this chronicle of Kentucky Fried Chicken's entry into the Japanese fast-food market."@en
  • "This film is part of the series Enterprise. Presents the business venture of American fast food company Kentucky Fried Chicken in Japan. The successful expansion in the Japanese consumer market is explored with background information about the social and cultural factors involved. Also included is the effective manner which KFC merges with Mitsubishi to overcome a labyrinth of Japanese bureaucracy. An outstanding presentation covering business and management methods as pertaining to the Japanese consumer market."
  • "Explains the special adaptations made for the Japanese fast-food market by the Kentucky Fried Chicken Corporation. Covers staff training, marketing, site location and advertising."@en

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  • "Nonfiction television programs"@en
  • "Documentary television programs"
  • "Documentary television programs"@en

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  • "The colonel comes to Japan"@en
  • "The Colonel comes to Japan"
  • "The Colonel comes to Japan"@en