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http://worldcat.org/entity/work/id/57180516

The Blackwell encyclopedia of management. Marketing

Provides new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy. Includes new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy. Assesses the implications of developments in new information and communications technologies.

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type

about

alternateName

http://schema.org/alternateName

  • "Marketing"
  • "Marketing"@en

contributor

description

http://schema.org/description

  • "Provides new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy. Includes new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy. Assesses the implications of developments in new information and communications technologies."@en

editor

genre

http://schema.org/genre

  • "Wörterbuch"
  • "Dictionaries"
  • "Dictionaries"@en
  • "Woordenboek. Repertorium"
  • "Online-Publikation"

name

http://schema.org/name

  • "The Blackwell encyclopedia of management. Marketing"
  • "The Blackwell encyclopedia of management. Marketing"@en
  • "Marketing"

workExample