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"Providing a guide to planning and undertaking business research projects, this text includes checklists, examples and practical guidelines. The book deals with every stage of project work: from inception, reading-up, gathering and analyzing data, to presenting and writing a report."@en
"The idea for this book came about one Friday afternoon towards the end of a summer term. I was giving the third project tutorial of the afternoon. The first had been to a BA (Business Studies) student, the second to a part-time MBA student, and the third to a student registered on the Diploma in Personnel Management programme, and a great variety of issues had been dealt with during the course of the time involved. Nevertheless, I noticed that some of the material was common to all three students. I found myself thinking that I was repeating myself, and wanting to get through the basics as quickly as possible so that we could move on to the specifics of each particular project, which we both, each student and I, found more interesting to deal with. Unfortunately, the basics were precisely those topics which I considered essential to the success of any project. What's more, they dealt with the sort of material which wouldn't, on the whole, have occurred spontaneously to many students, and so it was a necessary part of my job to go through them. One or two could be dealt with by issuing a handout, and the student could be referred to the library for some of the rest, but there wasn't a systematic written compilation of all the points that I needed to make."@en
"Jankowicz's approach is one of practical relevance and pragmatism supported by theory. Most business students will not become business researchers but need to know how to tackle a project."
"About management research, has developed and made a more prominent appearance in the relevant literature. Both the Academy of Management Review and Management Education and Development have devoted complete special issues to these topics in their impact on theory-building and research: see section 6.5. While the latter journal continues, its editorial team have decamped to set up a new periodical, Management Learning, which emphasizes current thinking about management research. This -the 'New Paradigm', postmodern analysis, call it what you will-is an epistemology whose relevance I argued in my first edition and continue to emphasize in Chapter 6 of the present. The appreciation of qualitative approaches to the understanding of organizational life has increased during the last four years, approaches seen as complementary to quantitative analysis by many, a substitute by some. The appearance of the second edition of Miles and Huberman (1994) indicates the growing importance attached to qualitative analysis by many management researchers, and I have mentioned some of the techniques they advocate at relevant points in Part Three of this book, without attempting, or indeed being able, to replicate their magnificent work. Discourse analysis, biography and hermeneutic analysis are among the recent approaches to which pointers are provided in Part Three. Similarly, the value of arguing a case, rather than testing a thesis, has been emphasized for some forms of Diploma and MBA work: see section 6.4."@en

genre

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"Handbooks and manuals"@en
"Handbooks and manuals"
"Electronic books"@en

name

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"Business Research Projects"
"Business Research Projects"@en
"Business research projects for students"@en
"Business research projects for students"
"Business research project for students"
"Business Research Projects for Students"
"Business Research Projects for Students"@en
"Business research projects"
"Business research projects"@en
"Shang wu diao yan xiang mu guan li, yuan shu di 3 ban"
"商务调硏项目管理, 原书第3版"

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