WorldCat Linked Data Explorer

Turtle N-Triple JSON-LD RDF/XML HTML Contact Us Home

http://worldcat.org/entity/work/id/58243337

A very short, fairly interesting and reasonably cheap book about studying marketing

Packed full of lively debate and funny anecdotes, this book covers topics that students will recognize from their marketing course, such as key thinkers and concepts, and some that they won't. It looks at areas that textbooks ignore, such as the development of marketing as a discipline and as an academic subject and raises arguments that they won't have heard about in their lectures. It's the antidote to the boring textbook, but still tackles the key areas addressed on marketing courses. It will challenge students' thinking and help them get a good mark in their exams.

Open All Close All

type

about

alternateName

http://schema.org/alternateName

  • "Studying Marketing"
  • "Studying marketing"@en
  • "Studying marketing"

contributor

creator

description

http://schema.org/description

  • "This insightful, informal, lively and accessible discussion of marketing is compatible with any degree course on marketing while simultaneously challenging the perceived orthodoxies and lighting up the corners of key marketing debates."
  • "Packed full of lively debate and funny anecdotes, this book covers topics that students will recognize from their marketing course, such as key thinkers and concepts, and some that they won't. It looks at areas that textbooks ignore, such as the development of marketing as a discipline and as an academic subject and raises arguments that they won't have heard about in their lectures. It's the antidote to the boring textbook, but still tackles the key areas addressed on marketing courses. It will challenge students' thinking and help them get a good mark in their exams."@en

genre

http://schema.org/genre

  • "Electronic books"@en

name

http://schema.org/name

  • "A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing"
  • "Very Short, fairly interesting and reasonably cheap book about studying marketing"
  • "A very short, fairly interesting and reasonably cheap book about studying marketing"@en
  • "A very short, fairly interesting and reasonably cheap book about studying marketing"
  • "A Very Short, Fairly Interesting and Reasonably Cheap Book About Studying Marketing"@en

workExample