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Market Entry and Operational Decision Making in East-West Business Relationships

Understand the dynamics of East-West relationships in business to make better decisionsThe Eastern expansion of the European Union has increased interest in this geographic region. Market Entry and Operational Decision Making in East-West Business Relationships presents 10 case studies that focus on firms in Central and Eastern Europe and the strategies used for success. Academics, researchers, and practitioners examine a variety of topics, including entry and marketing strategies of Western multinational companies, choices of locations for foreign direct investments, first mover a

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  • "Understand the dynamics of East-West relationships in business to make better decisionsThe Eastern expansion of the European Union has increased interest in this geographic region. Market Entry and Operational Decision Making in East-West Business Relationships presents 10 case studies that focus on firms in Central and Eastern Europe and the strategies used for success. Academics, researchers, and practitioners examine a variety of topics, including entry and marketing strategies of Western multinational companies, choices of locations for foreign direct investments, first mover a"@en

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  • "Market Entry and Operational Decision Making in East-West Business Relationships"@en
  • "Market entry and operational decision making in East-West business relationships"
  • "Market entry and operational decision making in East-West business relationships"@en