"marketing industriel [manuel]" . . "markedsføring" . . "Markedsføring." . "Marketing industriale Casistica." . . "Marketing industriel Guides, manuels, etc." . . "Industrial marketing." . . "Industrial marketing" . . . . . . . "Electronic books" . "Electronic books"@en . . . . . . . . . . "Fallstudie" . . "Livres électroniques" . . . . . . . . . . . . "This text covers both the theory and practice of business-to-business (B2B) marketing from a European perspective in a globalised world. This edition includes: More coverage of digital marketing and social media in relation to B2B ; More coverage of issues relating to sustainability and corporate social responsibility ; More visual features and an update of the B2B Snapshots ; New international examples and case studies including Zara, eBay, DHL, LinkedIn, and the horsemeat scandal ; Includes more extensive online resources including full lecturer materials and further materials for students including web links, links to SAGE journal articles, exam questions and a quizes. The text is relevant to all students taking a university module in B2B marketing at undergraduate or postgraduate levels. It will also be relevant to researchers and practitioners in the area of B2B marketing."@en . . "This volume examines views that argue business to business marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management." . "Case studies"@en . "Case studies" . . . . . "Business-to-business marketing" . "Business-to-business marketing"@en . . "Business-to-business marketing"@sl . . . . . . . . . . . . . . . ". The Second Edition of this bestselling B2B marketing textbook offers the same accessible clarity of insight, combined with updated and engaging examples. Each chapter contains a detailed case study to further engage the reader with the topics examined - Featuring updated case studies and a range of new examples - Incorporating additional coverage of B2B branding and the B2B strategic marketing process, and issues of sustainability - Extended coverage of Key Account Management - Online lecturer support including PowerPoint slides and key web links. Drawing on their substantial experience of b."@en . . . "Lehrbuch" . . . . . . . . . . . . . . . . . . "Marketing" . "Business to business marketing"@sl . "Business to business marketing" . . . . . . . . . . . . . "Business-to-Business Marketing"@en . . . "Business-To-Business Marketing"@en . "Marketing industrial." . . "Markedsforskning." . . "Business-to-business." . . "Markedsføringsstrategi" . . "Market analysis." . . "Investitionsgütermarketing" . . "Kommunikation." . . . . "Marketing industriale Manuali." . . "Industriebetrieb." . . "Lehrbuch -- Textbook." . . "Industrial marketing Case studies." . . "Industrial marketing / Case studies." . "Market research." . . "B2B-markedsføring" . . "Communication." . . "Kundenmanagement." . . "Fallstudie -- Case study." . . "B-to-B-Marketing" . . "Business-to-Business-Marketing." . . "Markedsundersøgelser." . . "Beziehungsmanagement." . . "Lieferanten-Kunden-Beziehung" . . "Marketing industriel." . . "Marketing industriel Cas, Études de." . . "Marketing industriel Manuels d'enseignement supérieur." . . "Marketing / Lieferanten-Kunden-Beziehung / Investitionsgütermarketing." . . "Marketing." . . "Marketing" . "Markedsanalyse." . . "Business." . . "Direktmarketing." . .