The beauty backlash

With its "Real Beauty" information and marketing campaign, the Dove brand struck a chord with women skeptical of unhealthy or absurd standards of attractiveness. But did the campaign have the widespread impact Dove intended? And what are the implications for the global cosmetics and fashion industries? This program investigates consumer reactions against the idealized images of beauty promoted by TV, movies, and glossy magazines, while exploring the complex relationship between corporate strategy and feminine self-esteem. High-level insights concerning Dove, L'Oreal, and advertising giant Saatchi & Saatchi provide a fascinating departure point for socioeconomic discourse.

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"Money programme"@en
"Real cost of going green"@en

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"With its "Real Beauty" information and marketing campaign, the Dove brand struck a chord with women skeptical of unhealthy or absurd standards of attractiveness. But did the campaign have the widespread impact Dove intended? And what are the implications for the global cosmetics and fashion industries? This program investigates consumer reactions against the idealized images of beauty promoted by TV, movies, and glossy magazines, while exploring the complex relationship between corporate strategy and feminine self-esteem. High-level insights concerning Dove, L'Oreal, and advertising giant Saatchi & Saatchi provide a fascinating departure point for socioeconomic discourse."@en
"Discover consumer reactions against the idealized images of beauty promoted by TV, movies, and magazines, while exploring the complex relationship between corporate strategy and feminine self-esteem."
"The beauty backlash: As cosmetic company Dove launches a campaign to convinve young women not to be taken in by a myth of unattainable beauty. The Money Programme investigates the backlash amongst customers against some of the idealised images of beauty seen in magazines and on TV. But where does that leave an industry which trades so heavily on encouraging women to aspire to unattainable ideals? The real cost of going green: Is it really possible to cut your carbon emissions enough to save the planet? As part of the BBC's Climate Chaos week, The Money Programme conducted a unique experiment. It asked the Hutchinson family from Teesdale - the area in the UK with the highest carbon emissions per household - to try and cut back their energy use. But it was a tough task. The Hutchinsons use a lot of energy. Dad, Dave, runs a garage and likes to drive rally cars for fun. Mum, Teresa, is a school nurse who drives everywhere. She also has a fondness for big hot baths. Fifteen-year-old Andy likes computers, gadgets and like his dad, is also a bit of a petrol-head. He has his own off-road motorbike. And 13-year-old Helen whiles away her time playing music, on her electric piano!"@en
""Beauty is a worldwide, multi-billion dollar industry yet much of this demand is generated by making women feel insecure about their bodies. In this program, Libby Porter examines how this is done through image manipulation and blanket advertising. She also looks at how companies like Dove are bucking the trend and using 'real women' of a normal body range to sell through inspiration not insecurity. Interviews with marketing experts at Saatchi and Saatchi, genuine consumers, a psychologist and a representative from the Eating Disorders Association make this program one that will inspire and empower young women to insulate themselves from unattainable ideals, and encourage them to to better view and look after themselves due to a more realistic self-image."--edited from VEA website."@en
""With it's "Real beauty" information and marketing campaign, the Dove brand struck a chord with women skeptical of unhealthy or absurd standards of attractiveness. But did the campaign have the widespread impact Dove intended? And what are the implications for the global cosmetics and fashion industries? This program investigates consumer reactions against the idealized images of beauty promoted by TV, movies, and glossy magazines, while exploring the complex relationship between corporate strategy and feminine self-esteem. High-level insights concerning Dove, L'Oreal, and advertising giant Saatchi & Saatchi provide a fascinating departure point for a socioeconomic discourse"--Videodisc container."@en
"With its "Real Beauty" information and marketing campaign, the Dove brand struck a chord with women skeptical of unhealthy or absurd standards of attractiveness. But did the campaign have the widespread impact Dove intended? And what are the implications for the global cosmetics and fashion industries? This program investigates consumer reactions against the idealized images of beauty promoted by TV, movies, and glossy magazines, while exploring the complex relationship between corporate strategy and feminine self-esteem. High level insights concerning Dove, L'Oreal, and advertising giant Saatchi & Saatchi provide a fascinating departure point for socioeconomic discourse."@en
""With it's "Real beauty" information and marketing campaign, the Dove brand struck a chord with women skeptical of unhealthy or absurd standards of attractiveness. But did the campaign have the widespread impact Dove intended? And what are the implications for the global cosmetics and fashion industries? This program investigates consumer reactions against the idealized images of beauty promoted by TV, movies, and glossy magazines, while exploring the complex relationship between corporate strategy and feminine self-esteem. High-level insights concerning Dove, L'Oreal, and advertising giant Saatchi & Saatchi provide a fascinating departure point for a socioeconomic discourse"--Container."@en
"An investigation the beauty backlash as major names like J.K. Rowling speak out against the pressure of young people to be thin and beautiful. Reporter Libby Potter lifts the lid on the beauty battle and asks where that leaves major player like L'Oreal and their world-wide cosmetics empire. The programme also examines how soap company Dove's "real beauty" campaign is striking a chord with women fed up with unattainable images of beauty sold to them by cosmetic giants."@en
"With it's "Real Beauty" information and marketing campaign, the Dove brand struck a chord with women skeptical of unhealthy or absurd standards of attractiveness. But did the campaign have the widespread impact Dove intended? And what are the implications for the global cosmetics and fashion industries? This program investigates consumer reactions against the idealized images of beauty promoted by TV, movies, and glossy magazines, while exploring the complex relationship between corporate strategy and feminine self-esteem. High-level insights concerning Dove, L'Oreal, and advertising giant Saatchi & Saatchi provide a fascinating departure point for a socioeconomic discourse. --Container."
"With its "Real Beauty" information and marketing campaign, the Dove brand struck a chord with women skeptical of unhealthy or absurd standards of attractiveness. But did the campaign have the widespread impact Dove intended? And what are the implications for the global cosmetics and fashion industries? This program investigates consumer reactions against the idealized images of beauty promoted by TV, movies, and glossy magazines, while exploring the complex relationship between corporate strategy and feminine self-esteem. High-level insights concerning Dove, L'Oreal, and advertising giant Saatchi & Saatchi provide a fascinating departure point for socioeconomic discourse. Produced by the Open University. (29 minutes)."@en