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Marketing strategy and competitive positioning

Thoroughly updated with new examples and the latest research findings, this new edition also boasts case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.

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  • "Marketing strategy and competitive positioning"@en
  • "Marketing strategy and competitive positioning"
  • "Marketing strategy & competitive positioning"

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  • "Thoroughly updated with new examples and the latest research findings, this new edition also boasts case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised."
  • "Thoroughly updated with new examples and the latest research findings, this new edition also boasts case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised."@en

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  • "Electronic books"@en

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  • "营销战略与竞争定位 : 第5版"
  • "Marketing strategy and competitive positioning"
  • "Marketing strategy and competitive positioning"@en
  • "Ying xiao zhan lue yu jing zheng ding wei : di 5 ban"
  • "Marketing strategy & competitive positioning"@en
  • "Marketing strategy & competitive positioning"

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