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The essence of consumer behaviour

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  • "Essence of consumer behavior"
  • "ESSENCE OF CONSUMER BEHAVIOUR"
  • "Consumer behaviour"

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  • "Why is a knowledge of consumer behaviour so essential to effective marketing? How can an understanding of why people buy help marketers know how to sell? How are attitudes towards products formed - and how can those attitudes be changed? What can managers do to persuade consumers to buy - and buy again? The Essence of Consumer Behaviour is an invaluable reference source for managers on short courses; for MBA and other students who want to get quickly to the heart of the subject; as reference material for managers' bookshelves and for aspiring managers wishing to improve their knowledge and skills."

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  • "消费者行为学"
  • "Xiao fei zhe xing wei xue"
  • "The Essence of consumer behaviour"
  • "Xiao fei xing wei"
  • "消费者行为学 = Consumer behaviour"
  • "The essence of consumer behaviour"
  • "The essence of consumer behaviour"@en
  • "Xiao fei zhe xing wei xue = Consumer behaviour"

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