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Conversations with marketing masters

IConversations with Marketing Masters/i offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master great ' and a glimpse of the marketing future. The Marketing Masters featured are Philip Kotler, David Aaker, Jean-Claude Larreche, Regis McKenna, Don Peppers, John Quelch, Al Ries, Martha Rogers, Don Schultz, Patricia Seybold, Jack Trout and Lester Wunderman. The conversations are free-flowing dialogues in which each personality is allowed to shine through.

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  • "1ci yu jian 12 wei xing xiao da shi"
  • "1次遇见12位行销大师"
  • "Conversations with marketing masters"

author

contributor

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description

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  • "IConversations with Marketing Masters/i offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master great ' and a glimpse of the marketing future. The Marketing Masters featured are Philip Kotler, David Aaker, Jean-Claude Larreche, Regis McKenna, Don Peppers, John Quelch, Al Ries, Martha Rogers, Don Schultz, Patricia Seybold, Jack Trout and Lester Wunderman. The conversations are free-flowing dialogues in which each personality is allowed to shine through."@en
  • "Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master great - and a glimpse of the marketing future."@en

genre

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  • "Interviews"
  • "Interviews"@en
  • "Electronic books"@en

name

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  • "Conversations with marketing masters"
  • "Conversations with marketing masters"@en
  • "Conversations with marketing masters : [David Aaker, Philip Kotler, Jean-Claude Larreche, Regis McKenna, Don Peppers, John Quelch, Al Ries, Martha Rogers, Don Schultz, Patricia Seybold, Jack Trout, Lester Wunderman]"
  • "Yi ci yu jian 12 wei xing xiao da shi = Conversations with marketing masters"
  • "Yi qi yu jian 12 wei xing xiao da shi"
  • "Conversations with the marketing masters"
  • "一次遇見12位行銷大師"
  • "Conversations with Marketing Masters"
  • "Yi ci yu jian 12 wei xing xiao da shi"
  • "一次遇见12位行销大师 = Conversations with marketing masters"

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