"Publicité Mode Guides, manuels, etc." . . "Produits de marque Commercialisation Guides, manuels, etc." . . "Trademarks." . . "Trademarks" . "Publicité Mode Cas, Études de." . . . . . . . . . . . . . . "Fashion branding unraveled" . . . . . . . . "Fashion branding unraveled"@en . . . . . "\"This book presents a complete view of fashion branding, from the concept of branding to the dynamics of the branding process. It explores the application of concepts to the different categories of the fashion brand, such as luxury brands and private labels, and discusses specific branding strategies related to the fashion industry as practiced today.\"--Publisher's description."@en . . . . . . . . . . . . . . "Varumärken" . . "Produits de marque Commercialisation Cas, Études de." . . "Moda Marketing." . . . . "Branding (Marketing)" . . "Mode marknadsföring" . . "Fashion merchandising." . . "Fashion merchandising" . "Marchi di fabbrica e di commercio." . . "Mode Marchandisage Guides, manuels, etc." . . "Produits de marque." . . "Mode Marchandisage Cas, Études de." . .