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"Provides insight into the process of licensing and introducing products, with step-by-step instructions for inventors who are interested in earning an income from their ideas."
"Stephen Key turns conventional inventing wisdom on its head and clearly outlines how anyone can earn a meaningful income with One Simple Idea."@en
"Praise for One Simple Idea: My friend, Mr. Key's brilliance, wisdom, and insight will make you rich. Buy this book! Mark Victor Hansen, bestselling author and co-creator of Chicken Soup For The Soul</ b>"Stephen has an uncanny and successful knack for simplifying the licensing mystique. One Simple Idea provides a road map and confidence to those who follow his proven approach. Warren Tuttle, product scout, Lifetime Brands Since the successful marketing of the Pet Rock in 1975, I have talked with thousands of hopeful inventors who seek help in getting their ideas to market. Stephen Key has written a book which is overflowing with the all-important information that inventors need; a step-by-step guide to everything that goes into a successful product introduction. It's a book I wish I would have had available to me. It's a book that would have saved me a lot of time and money. Gary Dahl, Pet Rock inventor If you are ready to change your life, buy this book! Stephen Key turns conventional inventing wisdom on its head and clearly outlines how anyone can earn a meaningful income with One Simple Idea. Tamara Monosoff, founder of Mom Inventedand author of The Mom Inventors Handbook and Your Million Dollar Dream--Provided by publisher."
""For as long as you can remember, you've had a dream. You've longed to see your product idea come to fruition so you never have to work for anyone else again. Stephen Key has been living this dream for 30 years. The developer of such lucrative products as Michael Jordan's WallBall®, the Spinformation® rotating label, and HotPicks® guitar picks, he knows better than anyone how to make a great living as an entrepreneur. Key develops ideas for new products, licenses them out, collects royalty checks, and doesn't look back. You can do it, too. All you need is One Simple Idea. In this book, Key reveals the secrets that helped him and thousands of his students--including bestselling author Tim Ferriss--turn their creativity into a passive income generator by 'renting' an idea to a company, which takes care of R&D, production, marketing, sales, accounting, distribution, and everything else you don't want to do. You'll be amazed at how simple the process of licensing an idea for profit actually is. Key explains how to: Keep your ideas safe--without spending time and money on a patent Be your own boss--without formally opening a business See your product go to market--without footing a dime in expenses Make potentially big money--without quitting your day job The age-old business assumption that ideas must come from within organizations has been shattered. From global corporations to small businesses, companies have become so confident in outside entrepreneurs that licensing is now a $500 billion industry. Businesses need 'freelancers' like Key--and you--to provide creative, marketable ideas for new offerings. With One Simple Idea, there's no prototyping, no patents, and, best of all, no risk. You can make the system work for you--rather than the other way around." -- From the Amazon."@en

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"Electronic books"
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"One simple idea turn your dreams into a licensing goldmine while letting others do the work"
"One simple idea : turn your dreams into a licensing goldmine while letting others do the work"@en
"One simple idea : turn your dreams into a licensing goldmine while letting others do the work"

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