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The corporate brand

Shows how organisations can best manage their reputations. Stresses the need for all communications to be based on an organisation's distinctive culture.

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  • "Shows how organisations can best manage their reputations. Stresses the need for all communications to be based on an organisation's distinctive culture."@en
  • "Regardless of the service or products it provides, a company's corporate brand is responsible for its image and reputation in the minds of its products' consumers. And yet companies rarely focus on what leads to a successful corporate brand, concentrating their energy instead on their individual brand name products. In The Corporate Brand, Nicholas Ind argues strongly for a new focus on corporate brand development."
  • "- What determines the strength of a corporate brand? - And how can it be enhanced? The Corporate Brand shows how organisations can best manage their reputations. The book is more than just about names and logos. Its fundamental premise is that organisations should integrate all forms of communication - be they the performance of products and services, the action of employees, or advertising - to build interactive relationships with all audiences. The Corporate Brand stresses the need for all communications to be based upon an organisation's distinctive culture."@en
  • "What determines the strength of a corporate brand? And how can it be enhanced? A corporate brand conveys a company's reputation to its audience. It is about far more than names and logos. A successful corporate brand links the corporate name to the company's distinctive qualities such as service or value. This book's fundamental premise is that organisations should use all forms of communication - be they performance of products and services, the action of employees or advertising - to build interactive relationships with their audience. It shows how successful corporate brands build and maintain both 'corporate identity' and reputation."@en

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  • "Electronic books"@en

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  • "The corporate brand"
  • "The corporate brand"@en
  • "The Corporate Brand"@en

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