Desegregating the Dollar African American Consumerism in the Twentieth Century

"Despite African Americans' nearly $500 billion collective annual spending power, surprisingly little attention has been devoted to the ways U.S. businesses have courted black dollars in postslavery America. Desegregating the Dollar presents the first fully integrated history of black consumerism during the last century."
"Capitalism and slavery stand as the two economic phenomena that have most clearly defined the United States. Yet, despite African Americans' nearly 500 billion annual spending power, surprisingly little attention has been devoted to the ways U.S. businesses have courted black dollars in post-slavery America. Robert E. Weems, Jr., presents the first fully integrated history of black consumerism over the course of the last century. The World War I era Great Migration of African Americans from the rural South to northern and southern cities stimulated initial corporate interest in blacks as consu."@en

"Desegregating the dollar : African American consumerism in the twentieth century"
"Desegregating the Dollar African American Consumerism in the Twentieth Century"@en
"Desegregating the dollar African American consumerism in the twentieth century"@en