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How to put your book together and get a job in advertising

"Most everyone who dreams of getting a creative job in advertising knows that they must have a portfolio of speculative ads with healines, visuals, and tag lines. The portfolios recruiters see now are filled with ads that look like finished ads. The visuals are often brilliant photographic images, married to dazzling type, spat out of the printer in colorful, double-page spreads. But here's the compliant voiced by advertising professionals who are in a position to hire: they say today's books fall flat because they are full of "ad-like objects", "heartless" ads, and imitations of ads that have won awards, instead of origina ideas that spring from solid preparatory work and the creator's unique perspective."--Taken from introduction.

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  • ""Most everyone who dreams of getting a creative job in advertising knows that they must have a portfolio of speculative ads with healines, visuals, and tag lines. The portfolios recruiters see now are filled with ads that look like finished ads. The visuals are often brilliant photographic images, married to dazzling type, spat out of the printer in colorful, double-page spreads. But here's the compliant voiced by advertising professionals who are in a position to hire: they say today's books fall flat because they are full of "ad-like objects", "heartless" ads, and imitations of ads that have won awards, instead of origina ideas that spring from solid preparatory work and the creator's unique perspective."--Taken from introduction."@en

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  • "How to put your book together and get a job in advertising"
  • "How to put your book together and get a job in advertising"@en
  • "How to put your book together and get to job in advertising"

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