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http://worldcat.org/entity/work/id/62692564

The long tail how endless choice is creating unlimited demand

What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone' "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know. The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.

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http://schema.org/alternateName

  • "打破80 / 20法則, 获利无限延伸"
  • "打破80/20法則,獲利無限延伸"
  • "New economics of culture and commerce"
  • "Nouvelle économie est là!"
  • "Da po 80/20 fa ze, huo li wu xian yan shen"
  • "Long tail : why the future of business is selling less of more"
  • "Longer tail"@en
  • "打破80/20法則, 獲利無限延伸"
  • "Nischenprodukte statt Massenmarkt"
  • "Future of business is selling less of more"@en
  • "Da po 80 / 20 fa ze, huo li wu xian yan shen"
  • "Der lange Schwanz"
  • "De los mercados de masas al triunfo de lo minoritario"@es
  • "Longer long tail"
  • "Long tail"@pl
  • "Long tail"
  • "Long tail"@th
  • "Longue traîne"
  • "Da po 80/20 fa ze,huo li wu xian yan shen"
  • "Lange Schwanz"
  • "Why the future of business is selling less of more"@en
  • "Long Tail"@th

http://schema.org/contributor

http://schema.org/description

  • "Ben shu zhi chu 21 shi ji you yu wang lu xing xiao yu sou xun de guan dao xing qi,leng men shang pin de yi jie chu xiao fei zhe,zhe bu jin gai bian shang ye jing ying mo shi,ye jiang shi da zhong wen hua yu li ji wen hua hu you xiao chang yao."
  • "Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses the endlessly long tail of that same curve."
  • "What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone' "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know. The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches."@en
  • "According to Anderson, a new business model is arising based on the economics of abundance rather than scarcity. This new model rests on the idea it will be better and more profitable to sell a few copies each into a million niche markets than it will be to try and develop one product which you sell two or three million copies. The great success stories of the future will be the companies which are aligned with the long tail of the demand curve rather than those which bring hit products to market."
  • ""What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers? In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve. As our world is transformed by the Internet and the near infinite choice it offers consumers, so traditional business models are being overturned and new truths revealed about what consumers want and how they want to get it. Chris Anderson first explored the Long Tail in an article in "Wired" magazine that has become one of the most influential business essays of our time. Now, in this eagerly anticipated book, he takes a closer look at the new economics of the Internet age, showing where business is going and exploring the huge opportunities that exist: for new producers, new e-tailers, and new tastemakers. He demonstrates how long tail economics apply to industries ranging from the toy business to advertising to kitchen appliances. He sets down the rules for operating in a long tail economy. And he provides a glimpse of a future that's already here." - publishers description."
  • "本書指出21世紀由於網路行銷與搜尋的管道興起,冷門商品得以接觸消費者,這不僅改變商業經營模式,也將使大眾文化與利基文化互有消長耀"
  • "Business technology journalist Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve--From publisher description."
  • "Business technology journalist Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.--From publisher description."
  • "What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers? In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve. As our world is transformed by the Internet and the near infinite choice it offers consumers, so traditional business models are being overturned and new truths revealed about what consumers want and how they want to get it. The world of books has been transformed by Amazon; the record business has been transformed by iTunes and Rhapsody; a similar transformation is coming to just about every industry imaginable. Wherever you look, modest sellers, niche products and quirky titles are becoming an immensely powerful cumulative force. Chris Anderson first explored the Long Tail in an article in "Wired" magazine that has become one of the most influential business essays of our time. Now, in this eagerly anticipated book, he takes a closer look at the new economics of the Internet age, showing where business is going and exploring the huge opportunities that exist: for new producers, new e-tailers, and new tastemakers. He demonstrates how long tail economics apply to industries ranging from the toy business to advertising to kitchen appliances. He sets down the rules for operating in a long tail economy. And he provides a glimpse of a future that's already here."
  • "Examines the rise of the niche in today's economy, thanks to a breakdown in the barrier between supply and demand and the increasing availability of everything to everyone, and assesses the implications of this new economic model for business."
  • "Examines the rise of the niche in today's economy, thanks to a breakdown in the barrier between supply and demand and the increasing availability of everything to everyone, and assesses the implications of this new economic model for business."@en
  • "Describes certain business and economic models that are often applied in relation to wealth distribution, arguing that products that are in low demand or have low sales volume can collectively make up a market share that rivals the relatively few current bestsellers."@en

http://schema.org/genre

  • "Monografie"
  • "German language edition - Nonfiction"
  • "Monographs"
  • "Electronic books"@en
  • "Electronic books"

http://schema.org/name

  • "Dlouhý chvost : proč budoucnost byznysu spočívá v dlouhodobých prodejích a větší pestrosti nabídky"
  • "The long tail how endless choice is creating unlimited demand"
  • "The long tail how endless choice is creating unlimited demand"@en
  • "The long tail : why the future of business is selling less of more : [includes a new chapter: the long tail of marketing]"
  • "The long tail why the future of business is selling less of more"
  • "The long tail why the future of business is selling less of more"@en
  • "La economía Long Tail : de los mercados de masas al triunfo de lo minoritario"
  • "La economía Long Tail : de los mercados de masas al triunfo de lo minoritario"@es
  • "La economía Long Tail de los mercados de masas al triunfo de lo minoritario"@es
  • "Chang wei li lun zui xin zeng ding ban : da po 80/20 fa ze, huo li wu xian yan shen"
  • "La longue traîne : la nouvelle économie est là!"
  • "The long tail ;why the future of business is selling less of more"
  • "Chang wei li lun zui xin zeng ding ban : da po 80/20 fa ze,huo li wu xian yan shen"
  • "<&gt"@th
  • "The long tail : the revolution changing small markets into big business"@en
  • "长尾理论"
  • "The Long Tail : Nischenprodukte statt Massenmarkt : das Geschäft der Zukunft"
  • "Chang wei li lun = The long tail"
  • "长尾理论 = The long tail : why the future of business is selling less of more"
  • "The long tail : waarom we in toekomst minder verkopen van meer"
  • "The long tail = Der lange Schwanz : Nischenprodukte statt Massenmarkt, das Geschäft der Zukunft"
  • "롱테일경제학 = The long tail"
  • "長尾理論最新增訂版 : 打破80/20法則, 獲利無限延伸"
  • "Chang wei li lun : da po 80 / 20 fa ze, huo li wu xian yan shen = The long tail : why the future of business is selling less of more"
  • "Dugi rep : zašto je budućnost poslovanja u tome da se proda više stvari, a ne primjeraka?"
  • "Long tail : why the future of business is selling less of more"@en
  • "กลยุทธ์ลองเทล"
  • "La longue traîne : quand vendre moins, c'est vendre plus"
  • "The long tail : Nischenprodukte statt Massenmarkt - das Geschäft der Zukunft = Der @lange Schwanz"
  • "Konlayut lō̜ngthēo = The long tail : why the future of business is selling less of more"@th
  • "La economía long tail : de los mercados de masas al triunfo de lo minoritario"
  • "长尾理论 : 打破80 / 20法則, 获利无限延伸 = The long tail : why the future of business is selling less of more"
  • "Cái đuôi dài"
  • "The long tail = La longue traîne : [quand vendre moins c'est vendre plus]"
  • "長尾理論最新增訂版 : 打破80/20法則,獲利無限延伸"
  • "La longue traîne : la nouvelle économie est là !"
  • "กลุยท์ธลองเทล = The long tail : why the future of business is selling less of more"
  • "The long tail : why the future of business is selling less of more"
  • "The Long tail : why the future of bussiness is selling less of more"
  • "The long tail = Der lange Schwanz : Nischenprodukte statt Massenmarkt : das Geschäft der Zukunft"
  • "The Long Tail - der lange Schwanz : Nischenprodukte statt Massenmarkt ; das Geschäft der Zukunft"
  • "長尾理論 : 打破80/20法則,獲利無限延伸"
  • "La longue traîne : la nouvelle économie est là"
  • "Chang wei li lun : da po 80/20 fa ze, huo li wu xian yan shen"
  • "Chang wei li lun = The long tail : why the future of business is selling less of more"
  • "长尾理论 = The long tail"
  • "Chang wei li lun"
  • "Long tail : [varför framtidens ekonomi handlar om att sälja mindre av mer]"@sv
  • "Długi ogon : ekonomia przyszłości - każdy konsument ma głos"@pl
  • "Long t'eil kyŏngjehak = The long tail"
  • "Long tail"@sv
  • "La Economía long tail : de los mercados de masas al triunfo de lo minoritario"
  • "The long tail : how endless choice is creating unlimited demand"
  • "The long tail : how endless choice is creating unlimited demand"@en
  • "The long tail : Nischenprodukte statt Massenmarkt - das Geschäft der Zukunft"
  • "The long tail"
  • "The long tail = La longue traîne"
  • "La longue traîne"
  • "The long tail : waarom we in de toekomst minder verkopen van meer"
  • "The Long Tail: Why the Future of Business Is Selling More for Less"@en
  • "The Long Tail : Nischenprodukte statt Massenmarkt"
  • "The long tail : Nischenprodukte statt Massenmarkt ; das Geschäft der Zukunft"
  • "Dolgi rep : zakaj je prihodnost poslovanja v večji prodaji manj množičnega"@sl

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