WorldCat Linked Data Explorer

http://worldcat.org/entity/work/id/62692564

Long tail : why the future of business is selling less of more

Examines the rise of the niche in today's economy, thanks to a breakdown in the barrier between supply and demand and the increasing availability of everything to everyone, and assesses the implications of this new economic model for business.

Open All Close All

http://schema.org/about

http://schema.org/alternateName

  • "Longue traîne"
  • "Future of business is selling less of more"@en
  • "Der lange Schwanz"
  • "New economics of culture and commerce"
  • "Why the future of business is selling less of more"@en
  • "Longer tail"@en
  • "Nischenprodukte statt Massenmarkt"
  • "Lange Schwanz"

http://schema.org/description

  • "What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers? In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve. As our world is transformed by the Internet and the near infinite choice it offers consumers, so traditional business models are being overturned and new truths revealed about what consumers want and how they want to get it. The world of books has been transformed by Amazon; the record business has been transformed by iTunes and Rhapsody; a similar transformation is coming to just about every industry imaginable. Wherever you look, modest sellers, niche products and quirky titles are becoming an immensely powerful cumulative force. Chris Anderson first explored the Long Tail in an article in "Wired" magazine that has become one of the most influential business essays of our time. Now, in this eagerly anticipated book, he takes a closer look at the new economics of the Internet age, showing where business is going and exploring the huge opportunities that exist: for new producers, new e-tailers, and new tastemakers. He demonstrates how long tail economics apply to industries ranging from the toy business to advertising to kitchen appliances. He sets down the rules for operating in a long tail economy. And he provides a glimpse of a future that's already here."
  • "Examines the rise of the niche in today's economy, thanks to a breakdown in the barrier between supply and demand and the increasing availability of everything to everyone, and assesses the implications of this new economic model for business."@en
  • "Examines the rise of the niche in today's economy, thanks to a breakdown in the barrier between supply and demand and the increasing availability of everything to everyone, and assesses the implications of this new economic model for business."
  • "Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses the endlessly long tail of that same curve."
  • "Describes certain business and economic models that are often applied in relation to wealth distribution, arguing that products that are in low demand or have low sales volume can collectively make up a market share that rivals the relatively few current bestsellers."@en
  • "Business technology journalist Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.--From publisher description."
  • ""What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers? In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve. As our world is transformed by the Internet and the near infinite choice it offers consumers, so traditional business models are being overturned and new truths revealed about what consumers want and how they want to get it. Chris Anderson first explored the Long Tail in an article in "Wired" magazine that has become one of the most influential business essays of our time. Now, in this eagerly anticipated book, he takes a closer look at the new economics of the Internet age, showing where business is going and exploring the huge opportunities that exist: for new producers, new e-tailers, and new tastemakers. He demonstrates how long tail economics apply to industries ranging from the toy business to advertising to kitchen appliances. He sets down the rules for operating in a long tail economy. And he provides a glimpse of a future that's already here." - publishers description."
  • "What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone' "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know. The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches."@en

http://schema.org/genre

  • "German language edition - Nonfiction"
  • "Electronic books"
  • "Electronic books"@en

http://schema.org/name

  • "The long tail : Nischenprodukte statt Massenmarkt - das Geschäft der Zukunft = Der @lange Schwanz"
  • "The Long tail : why the future of bussiness is selling less of more"
  • "Long tail : why the future of business is selling less of more"@en
  • "The long tail : how endless choice is creating unlimited demand"
  • "The long tail : how endless choice is creating unlimited demand"@en
  • "The long tail = Der lange Schwanz : Nischenprodukte statt Massenmarkt, das Geschäft der Zukunft"
  • "The long tail : why the future of business is selling less of more"
  • "The Long Tail - der lange Schwanz : Nischenprodukte statt Massenmarkt ; das Geschäft der Zukunft"
  • "Long tail"@sv
  • "The long tail = La longue traîne : [quand vendre moins c'est vendre plus]"
  • "The long tail"
  • "The long tail : the revolution changing small markets into big business"@en
  • "Long tail : [varför framtidens ekonomi handlar om att sälja mindre av mer]"@sv
  • "The long tail = La longue traîne"
  • "The long tail : why the future of business is selling less of more : [includes a new chapter: the long tail of marketing]"
  • "The long tail why the future of business is selling less of more"
  • "The long tail why the future of business is selling less of more"@en
  • "The long tail = Der lange Schwanz : Nischenprodukte statt Massenmarkt : das Geschäft der Zukunft"
  • "The long tail how endless choice is creating unlimited demand"@en
  • "The Long Tail: Why the Future of Business Is Selling More for Less"
  • "The long tail how endless choice is creating unlimited demand"
  • "The long tail ;why the future of business is selling less of more"

http://schema.org/workExample