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http://worldcat.org/entity/work/id/62692564

The long tail why the future of business is selling less of more /

Examines the rise of the niche in today's economy, thanks to a breakdown in the barrier between supply and demand and the increasing availability of everything to everyone, and assesses the implications of this new economic model for business.

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  • "What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers? In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve. As our world is transformed by the Internet and the near infinite choice it offers consumers, so traditional business models are being overturned and new truths revealed about what consumers want and how they want to get it. The world of books has been transformed by Amazon; the record business has been transformed by iTunes and Rhapsody; a similar transformation is coming to just about every industry imaginable. Wherever you look, modest sellers, niche products and quirky titles are becoming an immensely powerful cumulative force. Chris Anderson first explored the Long Tail in an article in "Wired" magazine that has become one of the most influential business essays of our time. Now, in this eagerly anticipated book, he takes a closer look at the new economics of the Internet age, showing where business is going and exploring the huge opportunities that exist: for new producers, new e-tailers, and new tastemakers. He demonstrates how long tail economics apply to industries ranging from the toy business to advertising to kitchen appliances. He sets down the rules for operating in a long tail economy. And he provides a glimpse of a future that's already here."
  • "Examines the rise of the niche in today's economy, thanks to a breakdown in the barrier between supply and demand and the increasing availability of everything to everyone, and assesses the implications of this new economic model for business."
  • "Examines the rise of the niche in today's economy, thanks to a breakdown in the barrier between supply and demand and the increasing availability of everything to everyone, and assesses the implications of this new economic model for business."@en
  • "Describes certain business and economic models that are often applied in relation to wealth distribution, arguing that products that are in low demand or have low sales volume can collectively make up a market share that rivals the relatively few current bestsellers."@en
  • ""What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers? In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve. As our world is transformed by the Internet and the near infinite choice it offers consumers, so traditional business models are being overturned and new truths revealed about what consumers want and how they want to get it. Chris Anderson first explored the Long Tail in an article in "Wired" magazine that has become one of the most influential business essays of our time. Now, in this eagerly anticipated book, he takes a closer look at the new economics of the Internet age, showing where business is going and exploring the huge opportunities that exist: for new producers, new e-tailers, and new tastemakers. He demonstrates how long tail economics apply to industries ranging from the toy business to advertising to kitchen appliances. He sets down the rules for operating in a long tail economy. And he provides a glimpse of a future that's already here." - publishers description."

http://schema.org/genre

  • "German language edition - Nonfiction."
  • "Electronic books."

http://schema.org/name

  • "The Long Tail - der lange Schwanz : Nischenprodukte statt Massenmarkt ; das Geschäft der Zukunft /"
  • "The long tail why the future of business is selling less of more /"@en
  • "The long tail why the future of business is selling less of more /"
  • "Lange Schwanz"
  • "The long tail = Der lange Schwanz : Nischenprodukte statt Massenmarkt, das Geschäft der Zukunft /"
  • "The long tail : how endless choice is creating unlimited demand /"@en
  • "The long tail : how endless choice is creating unlimited demand /"
  • "The long tail ;why the future of business is selling less of more /"
  • "The long tail = Der lange Schwanz : Nischenprodukte statt Massenmarkt : das Geschäft der Zukunft /"
  • "The long tail how endless choice is creating unlimited demand /"@en
  • "The long tail how endless choice is creating unlimited demand /"
  • "The long tail : the revolution changing small markets into big business /"@en
  • "Long tail : [varför framtidens ekonomi handlar om att sälja mindre av mer] /"@sv
  • "Nischenprodukte statt Massenmarkt :"
  • "The long tail"
  • "New economics of culture and commerce."
  • "Long tail /"@sv
  • "The Long Tail: Why the Future of Business Is Selling More for Less."
  • "The long tail /"
  • "The long tail = La longue traîne : [quand vendre moins c'est vendre plus] /"
  • "Der lange Schwanz"
  • "The Long tail : why the future of bussiness is selling less of more /"
  • "The long tail how endless choice is creating unlimited demand"
  • "Longue traîne"
  • "The long tail = La longue traîne /"
  • "The long tail : why the future of business is selling less of more /"
  • "The long tail : Nischenprodukte statt Massenmarkt - das Geschäft der Zukunft = Der @lange Schwanz /"

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