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http://worldcat.org/entity/work/id/6283484

International marketing : strategy, planning, market entry & implementation

Topics include international marketing research, entering foreign markets, export methods and procedures, international product policy and international advertising. Case examples and a regional analysis of individual world markets are provided.

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  • "International marketing : strategy, planning, market entry and implementation"

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  • "Topics include international marketing research, entering foreign markets, export methods and procedures, international product policy and international advertising. Case examples and a regional analysis of individual world markets are provided."@en

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  • "International marketing : strategy planning, market entry & implementation"
  • "Guo ji ying xiao : di 3 ban = International marketing"
  • "International marketing : strategy, planning, market entry & implementation"
  • "International marketing : strategy, planning, market entry & implementation"@en
  • "International marketing strategy, planning, market entry & implementation"
  • "International marketing strategy, planning, market entry & implementation"@en
  • "International marketing : strategy, planning, market entry and implementation"
  • "International marketing"
  • "国际营销 : 第3版 = International marketing"
  • "International marketing ; strategy, planning, market entry & implementation"
  • "International marketing : strategy planning, market entry and implementation"

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