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The search how Google and its rivals rewrote the rules of business and transformed our culture /

This updated edition in paperback of the bestselling and critically acclaimed book on the rise of Google and the 'search industry" contains a major new Afterword from John Battelle. The rise of Google is one of the most amazing stories of our time. Google's enormous impact straddles the worlds of technology, marketing, finance, media, culture, dating, job hunting, and just about every other sphere of human interest. And no one is better qualified to explain this entire phenomenon than John Battelle, the acclaimed Silicon Valley journalist who co-founded "Wired" and founded "The Industry Standa.

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  • "This updated edition in paperback of the bestselling and critically acclaimed book on the rise of Google and the 'search industry" contains a major new Afterword from John Battelle. The rise of Google is one of the most amazing stories of our time. Google's enormous impact straddles the worlds of technology, marketing, finance, media, culture, dating, job hunting, and just about every other sphere of human interest. And no one is better qualified to explain this entire phenomenon than John Battelle, the acclaimed Silicon Valley journalist who co-founded "Wired" and founded "The Industry Standa."@en
  • "Beschrijving van de opmars van Google en van de enorme impact van zoekmachines op alle mogelijke aspecten van de samenleving."
  • "[In this book, the author] explores the history of Web search companies and portals, including AltaVista, GoTo, Excite, Lycos, and, to a fuller extent, Yahoo. However, his primary focus is the development of Google and its search technology. An introductory look at basic online search technology segues to an examination of Google's own search algorithms. Interviews with Google founders Sergey Brin and Larry Page and CEO Eric Schmidt provide insight into the corporate rationale of Google. For the most part, the examination of Google is neutral. However, the author directly challenges the company's acquiescent stance on online censorship in China as well as Google's ambiguous privacy policy, and in so doing, directly challenges the company's motto "Don't be evil." [The author] contrasts Google's initial venture as primarily a search company to its ever-increasing forays into media development and delivery. The implications of the industry's research into smarter searches, through the development and application of personalized, predictive, and semantic technologies, are also discussed. An easy-to-read and well-organized examination of Google's history, this book is for computer science and business collections as well as for general readers.-http://www.booksinprint.com."@en
  • "[In this book, the author] explores the history of Web search companies and portals, including AltaVista, GoTo, Excite, Lycos, and, to a fuller extent, Yahoo. However, his primary focus is the development of Google and its search technology. An introductory look at basic online search technology segues to an examination of Google's own search algorithms. Interviews with Google founders Sergey Brin and Larry Page and CEO Eric Schmidt provide insight into the corporate rationale of Google. For the most part, the examination of Google is neutral. However, the author directly challenges the company's acquiescent stance on online censorship in China as well as Google's ambiguous privacy policy, and in so doing, directly challenges the company's motto "Don't be evil." [The author] contrasts Google's initial venture as primarily a search company to its ever-increasing forays into media development and delivery. The implications of the industry's research into smarter searches, through the development and application of personalized, predictive, and semantic technologies, are also discussed. An easy-to-read and well-organized examination of Google's history, this book is for computer science and business collections as well as for general readers.-http://www.booksinprint.com."
  • "Google is the world's most used search engine and is now a recognised word in its own right. The author explains how the search industry is changing the way we live in profound and unpredictable ways. This edition includes information on the launch of Google in China, its tussles with the US government and more."
  • "The book offers much more than the inside story of Google's triumph. It's also a big-picture book about the past, present, and future of search technology, and the enormous impact it is starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest. More than any of its rivals, Google has become the gateway to instant knowledge. Hundreds of millions of people use it to satisfy their wants, needs, fears, and obsessions, creating an enormous artifact that Battelle calls "the Database of Intentions." Somewhere in Google's archives, for instance, you can find the agonized research of a gay man with AIDS, the silent plotting of a would-be bombmaker, and the anxiety of a woman checking out her blind date. Combined with the databases of thousands of other search-driven businesses, large and small, it all adds up to a goldmine of information that powerful organizations (including the government) will want to get their hands on. No one is better qualified to explain this entire phenomenon than Battelle, who cofounded Wired and founded The Industry Standard. Perhaps more than any other journalist, he has devoted his career to finding the holy grail of technology. Battelle draws on more than 350 interviews with major players from Silicon Valley to Seattle to Wall Street, including Google cofounders Larry Page and Sergey Brin and CEO Eric Schmidt, as well as competitors like Louis Monier, who invented AltaVista, and Neil Moncrief, a soft-spoken Georgian whose business Google built, destroyed, and built again."

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  • "Livres électroniques."
  • "Electronic books."@en
  • "Electronic books."

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  • "The Search : how Google and its rival rewrote the rules of business and transformed our culture /"
  • "The Search : how Google and its rivals rewrote the rules of business and transformed our culture /"
  • "The search how Google and its rivals rewrote the rules of business and transformed our culture /"
  • "The search how Google and its rivals rewrote the rules of business and transformed our culture /"@en
  • "The search : how Google and its rivals rewrote the rules of business and transformed our culture /"
  • "The search : how Google and its rivals rewrote the rules of business and transformed our culture /"@en
  • "The search : how Google and its rivals rewrote the rules of business and transformed our culture /"@es
  • "The search"
  • "How Google and its rivals rewrote the rules of business and transformed our culture"
  • "How Google and its rivals rewrote the rules of business and transformed our culture"@en
  • "The search : How Google and its rivals rewrote the rules of business and transformed our culture."
  • "The search : how Google and its rivals rewrote the rules of business and transformed our culture."
  • "The search : the inside story of how Google and its rivals rewrote the rules of business and transformed our culture /"@en
  • "Google and its rivals changed everything"
  • "Google and its rivals changed everything"@en
  • "The Search How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture."@en
  • "The search: how Google and its rivals rewrote the rules of business and transformed our culture/"
  • "The Search : the inside story of how Google and its rivals changed everything /"
  • "The search : the inside story of how Google and its rivals changed everything /"
  • "The search : the inside story of how Google and its rivals changed everything /"@en
  • "The search how Google and its rivals rewrote the rules of business and transformed our culture : [Summary]."

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