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The fall of advertising and the rise of pr

Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising. Using in-depth case histories of successful PR campaigns coupled with those of unsuccessful advertising campaigns, The Fall of Advertising provides valuable ideas for marketers -- all the while demonstrating why -advertising lacks credibility, the crucial ingredient in brand building, and how only PR can supply that credibility; -the big bang approach advocated by advertising people should be abandoned in favor of a slow build-up by PR; -advertising should only be used to maintain brands once they have been established through publicity. Bold and accessible, The Fall of Advertising is bound to turn the world of marketing upside down.

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  • "Fall of advertising & the rise of PR"
  • "fall of advertising and the rise of PR"@ja
  • "Che di dian fu ying xiao chuan tong de gong guan sheng jing"
  • "徹底顛覆營銷傳統的公關聖經"
  • "Che di dian fu ying xiao zhuan tong de gong guan sheng jing"
  • "Pub est morte"
  • "Fall of Advertising And The Rise of PR"
  • "Caída de la publicidad y el auge de las RR PP"@es
  • "Fall of advertising and the rise of public relations"
  • "Fall of advertising & and the rise of PR"@en
  • "彻底颠覆营销传统的公关圣经"
  • "Fall of advertising and the rise of PR"

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description

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  • "Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising. Using in-depth case histories of successful PR campaigns coupled with those of unsuccessful advertising campaigns, The Fall of Advertising provides valuable ideas for marketers -- all the while demonstrating why -advertising lacks credibility, the crucial ingredient in brand building, and how only PR can supply that credibility; -the big bang approach advocated by advertising people should be abandoned in favor of a slow build-up by PR; -advertising should only be used to maintain brands once they have been established through publicity. Bold and accessible, The Fall of Advertising is bound to turn the world of marketing upside down."@en
  • "Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart, while sharing strategies on establishing credibility and implementing a slow PR build."

genre

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  • "Electronic books"@en
  • "Electronic books"

name

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  • "La Caída de la publicidad y el auge de las relaciones públicas"
  • "ブランドは広告でつくれない : 広告 vs PR"
  • "The Fall of Advertising and the Rise of PR"
  • "La caida de la publicidad y el auge de las relaciones públicas"
  • "La pub est morte : vive les RP !"
  • "Guang gao de mei luo gong guan de jue qi"
  • "广告的没落公关的崛起"
  • "Guang gao de mo luo gong guan de jue qi"
  • "Guang gao de mo luo, gong guan de jue qi : che di dian fu ying xiao chuan tong de gong guan sheng jing = The fall of advertising and the rise of PR"
  • "La caída de la publicidad y el auge de las relaciones públicas"@es
  • "La caída de la publicidad y el auge de las relaciones públicas"
  • "Burando wa kokoku de tsukurenai : kokoku vs PR"
  • "ブランドは広告でつくれない : 広告vs PR"
  • "Gong guan di yi guang gao di er / The fall of advertising and the rise of PR / Al Ries & Laura Ries"
  • "The fall of advertising and the rise of pr"@en
  • "公关第一 广告第二 / The fall of advertising and the rise of PR / Al Ries & Laura Ries"
  • "The fall of advertising and the rise of PR"@en
  • "The fall of advertising and the rise of PR"
  • "广告的没落, 公关的崛起 : 彻底颠覆营销传统的公关圣经 = The fall of advertising and the rise of PR"
  • "廣告的沒落公關的崛起 : 徹底顛覆營銷傳統的公關聖經The Fall of Advertising And The Rise of PR"
  • "The Fall of advertising and the Rise of PR"
  • "Guang gao de mo luo gong guan de jue qi : che di dian fu ying xiao chuan tong de gong guan sheng jingThe Fall of Advertising And The Rise of PR"
  • "PR ist die bessere Werbung"
  • "Guang gao de mo luo, gong guan de jue qi = Fall of advertising and the rise of PR"
  • "Fall of Advertising and the Rise of PR"
  • "Burando wa kōkoku de tsukurenai : Kōkoku vs PR"@ja
  • "Burando wa kōkoku de tsukurenai : kōkoku tai pīāru"
  • "PR ist die bessere Werbung!"
  • "Zaton oglaševanja in vzpon PR"@sl
  • "La pub est morte : vive les RP!"
  • "广告的没落, 公关的崛起 = Fall of advertising and the rise of PR"

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