Transnational management : text, cases and readings in cross-border management
Combining Harvard and INSEAD cases with readings on research and thought on the global business environment, this text focuses on the management challenge associated with companies whose activites cross national boundaries.
"This text contains Harvard and INSEAD cases with readings on research and thought on the global business environment. It focuses on management's challenge associated with developing strategies, designing organizations and managing operations of companies whose activites cross national boundaries."
"Combining Harvard and INSEAD cases with readings on research and thought on the global business environment, this text focuses on the management challenge associated with companies whose activites cross national boundaries."@en
""Transnational Management focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose of this book is to provide a conceptual framework showing the interplay between the multinational corporation, the countries in which it does business, and the competitive environment in which it operates. Through text narrative, cases, and readings, the authors skillfully examine the development of strategy, organizational capabilities, and management challenges for operating in the global economy." http://catdir.loc.gov/catdir/enhancements/fy1006/2009054449-d.html."
"Beschrijving van de specifieke managementproblemen van internationaal opererende ondernemingen."
"Written by leading scholars on global strategy and organisation, 'Transnational Management' focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries."
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compétitivité internationale entreprise organisation (structure)
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Développement économique Aspect de l'environnement.
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Entreprises multinationales Gestion Cas, Études de.
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Entreprises multinationales Gestion Guides, manuels, etc.
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