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http://worldcat.org/entity/work/id/656765

Comportamiento del consumidor

This book explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. This text bring Concepts to life with New Cases and End-of-chapter Cases: Not only have several new cases been added throughout this edition, but two additional cases also appear at the end of every chapter. These new end-of-chapter cases show students the real-life application of the concepts just covered so that they can see how real companies use consumer behavior to create marketing strategies. This text has global coverage: Discussions and examples appear throughout the text demonstrating the importance of cultural differences in both domestic and multinational marketing, enabling students to understand the dynamics of cultural differences.

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about

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alternateName

http://schema.org/alternateName

  • "Video guide"@en
  • "Consumer behaviour"@en
  • "Consumer behaviour"
  • "Consumer Behavior"
  • "消费者行为学"
  • "Consumidor"@es
  • "Instructor's manual"@en
  • "Instructor's manual & video guide, consumer behavior"@en
  • "Consumer behavior"
  • "Xiao fei zhe xing wei xue"@en
  • "Xiao fei zhe xing wei xue"

author

contributor

creator

description

http://schema.org/description

  • "This book explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. This text bring Concepts to life with New Cases and End-of-chapter Cases: Not only have several new cases been added throughout this edition, but two additional cases also appear at the end of every chapter. These new end-of-chapter cases show students the real-life application of the concepts just covered so that they can see how real companies use consumer behavior to create marketing strategies. This text has global coverage: Discussions and examples appear throughout the text demonstrating the importance of cultural differences in both domestic and multinational marketing, enabling students to understand the dynamics of cultural differences."
  • "This book explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. This text bring Concepts to life with New Cases and End-of-chapter Cases: Not only have several new cases been added throughout this edition, but two additional cases also appear at the end of every chapter. These new end-of-chapter cases show students the real-life application of the concepts just covered so that they can see how real companies use consumer behavior to create marketing strategies. This text has global coverage: Discussions and examples appear throughout the text demonstrating the importance of cultural differences in both domestic and multinational marketing, enabling students to understand the dynamics of cultural differences."@en
  • "Ben shu nei rong bao gua : xue xi yan jiu xiao fei zhe xing wei de bei jing zhi shi he fang fa ; tao lun le ge ti de xiao fei zhe de xing wei te dian ; tao lun she hui he wen hua huan jing dui xiao fei zhe xing wei de ying xiang ; tao lun le xiao fei zhe shi ru he zhi ding gou mai jue ce de."
  • "This textbook discusses basic consumer behavior, research findings, and applied marketing examples."
  • "This textbook discusses basic consumer behavior, research findings, and applied marketing examples."@en

genre

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  • "Fallstudiensammlung"
  • "Matériel didactique (Descripteur de forme)"
  • "Case studies"
  • "Handbooks, manuals, etc"
  • "Lehrbuch"
  • "Lehrbuch"@en
  • "Problems and exercises"
  • "Electronic books"@en
  • "Příručky"

name

http://schema.org/name

  • "Ponašanje potrošača"
  • "Xiao fei zhe xing wei xue : di 7 ban"
  • "Consumer behavior global edition"
  • "<&gt"
  • "Comportamiento del consumidor : quinta edición"
  • "Consumer behavior = Xiao fei zhe xing wei xue"
  • "Comportamiento del consumidor"@es
  • "Comportamiento del consumidor"
  • "Comportamiento del consumidor"@en
  • "Consumer behavior"
  • "Consumer behavior"@en
  • "Consumer Behavior"
  • "Consumer behavior : instructor's manual"@en
  • "Consumer behavior = 消费者行为学"
  • "Xiao fei zhe xing wei xue"
  • "消费者行为学"
  • "Consumer behavior = xiao fei zhe xing wei xue"@en
  • "Consumer behavior : global edition"
  • "消费者行为学 : 第7版"
  • "Consumer behavior [behaviour]"
  • "Consumer behavior : test item file"@en
  • "Nákupní chování"
  • "Consumer behaviour"
  • "Consumer behavior : fifth edition"
  • "Consumer behavior : fifth edition"@en

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