"Ben shu zhu yao jie shao le ying xiao de gai nian yi ji huan jing bian hua dui ying xiao xing zhi de ying xiang, dui ying xiao zhan lue jin xing le zong ti miao shu, zai jian li ying xiao zhan lue kuang jia de ji chu shang, fen bie chan shu le ying xiao yan jiu, xiao fei zhe xing wei yu fen xi, zu zhi gou mai xing wei yi ji shi chang jie gou yu jing zheng fen xi deng wen ti."
"本书主要介绍了营销的概念以及环境变化对营销性质的影响, 对营销战略进行了总体描述, 在建立营销战略框架的基础上, 分别阐述了营销研究, 消费者行为与分析, 组织购买行为以及市场结构与竞争分析等问题."
"The marketer's world has changed substantially since the development of the Internet. Social networking sites make world-of-mouth a critical marketing tool. This textbook goes beyond the basic concepts of marketing to presents a strategic, integrative perspective that incorporates information on how to utilize new technologies."