Outlines the development of sign study from its classical precursors to contemporary post-structuralism. This title identifies the key semioticians and their work and explains the simple concepts behind difficult terms. It is suitable for those who wish to know why signs are crucial to human existence.
"Is it possible to take seriously an introductory treatise on a serious subject like semiology when it is illustrated in the manner of comic books? "Introducing Semiotics" outlines the development of sign study from its classical precursors to contemporary post-structuralism. Through Paul Cobley's incisive text and Litza Jansz's brilliant illustrations, it identifies the key semioticians and their work and explains the simple concepts behind difficult terms. For anybody who wishes to know why signs are crucial to human existence and how we can begin to study systems of signification, this book is the place to start."
"Outlines the development of sign study from its classical precursors to contemporary post-structuralism. This title identifies the key semioticians and their work and explains the simple concepts behind difficult terms. It is suitable for those who wish to know why signs are crucial to human existence."@en
""Introducing Semiotics outlines the development of sign study from its classical precursors to contemporary post-structuralism. Through Paul Cobley's incisive text and Litza Jansz's brilliant illustrations, it identifies the key semioticians and their work and explains the simple concepts behind difficult terms. For anybody who wishes to know why signs are crucial to human existence and how we can begin to study systems of signification, this book is the place to start"--"@en
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