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http://worldcat.org/entity/work/id/687460029

Brand Aid Shopping Well to Save the World

ÔHas there ever been a better reason to shop?ö asks an ad for the Product RED American Express card, telling members who use the card that buying ôcappuccinos or cashmereö will help to fight AIDS in Africa. Cofounded in 2006 by the rock star Bono, Product RED has been a particularly successful example of a new trend in celebrity-driven international aid and development, one explicitly linked to commerce, not philanthropy. In Brand Aid, Lisa Ann Richey and Stefano Ponte offer a deeply informed and stinging critique of ôcompassionate consumption.ö Campaigns like Product RED and its precursors, s.

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  • ""Lisa Ann Richey and Stefano Ponte offer a deeply informed and stinging critique on "compassionate consumption." Campaigns like Product RED and its precursors advance the expansion of consumption far more than they meet the needs of the people they ostensibly serve. At the same time, such campaigns sell both the suffering of Africans with AIDS (in the case of Product RED) and the power of the average consumer to ameliorate it"--Provided by publisher."
  • "ÔHas there ever been a better reason to shop?ö asks an ad for the Product RED American Express card, telling members who use the card that buying ôcappuccinos or cashmereö will help to fight AIDS in Africa. Cofounded in 2006 by the rock star Bono, Product RED has been a particularly successful example of a new trend in celebrity-driven international aid and development, one explicitly linked to commerce, not philanthropy. In Brand Aid, Lisa Ann Richey and Stefano Ponte offer a deeply informed and stinging critique of ôcompassionate consumption.ö Campaigns like Product RED and its precursors, s."@en

http://schema.org/genre

  • "Livres électroniques"
  • "Electronic books"@en

http://schema.org/name

  • "Brand Aid. ; Shopping Well to Save the World"
  • "Brand Aid Shopping Well to Save the World"@en
  • "Brand aid shopping well to save the world"@en
  • "Brand aid shopping well to save the world"
  • "Brand aid : shopping well to save the world"