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a schema:Topic ;
schema:name "Oglaševanje." .
void:inDataset ;
schema:about .
a schema:Topic ;
schema:name "Publicité." .
a schema:Topic ;
schema:name "Množični mediji." .
a schema:Topic ;
schema:name "Werbung" , "Werbung." .
a schema:CreativeWork , schema:Book ;
schema:about , , , , , , , , , , , , , , , , , , , ;
schema:contributor , ;
schema:creator ;
schema:description "Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast, and evaluate advertising theories in a comprehensive and structured presentation." , "Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast, and evaluate advertising theories in a comprehensive and structured presentation. Chapters provide concrete examples, case studies, and readings written by leading advertising scholars and educators. Utilizing McGuire'"@en ;
schema:editor , ;
schema:genre "Ressource Internet (Descripteur de forme)" , "Proceedings" , "Zborniki" , "Livre électronique (Descripteur de forme)" , "Aufsatzsammlung" , "Electronic books"@en , "Recueil de contributions (Descripteur de forme)" ;
schema:name "Advertising theory"@en , "Advertising theory" , "Advertising Theory"@en ;
schema:workExample , , , , , , , , , , , , , .
a schema:Topic ;
schema:name "Publicité industrielle." .
a schema:Topic ;
schema:name "Theorie." .
a schema:Topic ;
schema:name "Oglasi." .
a schema:Topic ;
schema:name "Advertising." .
a schema:Topic ;
schema:name "Sporočila." .
a schema:Topic ;
schema:name "Advertisements." .
a schema:Topic ;
schema:name "BUSINESS & ECONOMICS Advertising & Promotion." .
a schema:Topic ;
schema:name "Theory." .
a schema:Topic ;
schema:name "Messages." .
a schema:Topic ;
schema:name "Mass media." .
a schema:Topic ;
schema:name "Teorija." .