"Organisatieonderzoek." . . "Méthodologie de recherche." . . "markedsundersøgelse" . . "Marktforschung" . . "Marketing research." . . "Kennismanagement." . . "Marketing." . . "Einführung." . . "Marketing Recherche." . . "Recherche en marketing." . . . . . . . . . . . . . . . . . . . . . . . . . . . . . "Essentials of Marketing Research"@en . "Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. Essentials of Marketing Research gives your students a strong command of market research principles, while being short enough to use alongside your favorite cases or projects." . . . "Einführung" . . . . "Electronic books"@en . . . "Essentials of marketing research" . "Essentials of marketing research"@en . . . . . "Matériel didactique (Descripteur de forme)" . . . . . "\"Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. Essentials of Marketing Research gives students a strong command of market research principles, while being short enough to use alongside cases or projects.\"--Publisher's website." . . . . . . . . . "Marketingforschung." . . "marketing [manuel]" . . "Onderzoeksmethoden." . . "markedsanalyse." . . "Statistische Methode" . . . .