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Passion Branding Harnessing the Power of Emotion to Build Strong Brands

In a world of switched-off and disenchanted consumers, the time is right for a new approach to communicating with customers. Passion Branding is that approach. Centred on a passionate relationship between brand and consumer and the leverage of that passion in order to create value for all involved in the relationship, Passion Branding can be a great way to drive brand awareness at a fraction of the cost of traditional advertising, particularly for brands that don't enjoy high emotional affinity with customers. Drawing on major case studies from around the world (including Shell and Ferrari, Hy.

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  • "Harnessing the power of emotion to build strong brands"@en

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  • "This book is ESSENTIAL READING! WHY? Because: It is illustrated with examples of successful sponsorship, cause and other emotion-related marketing programmes from around the world including Coca-Cola and Hyundai℗s sponsorship of the 2002 Soccer World Cup, Shell Ferrari F1, HSBC Global Education Challenge, Mastercard Major League Baseball, Flora London Marathon, Guinness Rugby World Cup, Proudly South African and Laureus Includes "leading thoughts" from the some of the worlds leading Passion Branders: Coca-Cola, Mastercard, Diageo, Unilever, IOC, FIFA, Laureus, Octagon, Red Mandarin, Momentum and Velocity It provides marketers with the tools and insights to persuade their boards that the huge spending commitment involved in sponsorship is worthwhile It includes the latest thinking vis--̉vis sponsorship℗s role as a brand-building and multi-faceted marketing tool It provides the important measurement tools of the return on investment and valuation methodologies including Octagon South Africa and Nota Bene℗s evalu8 _"
  • "In a world of switched-off and disenchanted consumers, the time is right for a new approach to communicating with customers. Passion Branding is that approach. Centred on a passionate relationship between brand and consumer and the leverage of that passion in order to create value for all involved in the relationship, Passion Branding can be a great way to drive brand awareness at a fraction of the cost of traditional advertising, particularly for brands that don't enjoy high emotional affinity with customers. Drawing on major case studies from around the world (including Shell and Ferrari, Hy."@en

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  • "Case studies"
  • "Case studies"@en
  • "Electronic books"@en

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  • "Passion Branding Harnessing the Power of Emotion to Build Strong Brands"@en
  • "Passion Branding Harnessing the Power of Emotion to Build Strong Brands"
  • "Passion branding : successful sports sponsorship"
  • "Passion branding : harnessing the power of emotion to build strong brands"
  • "Passion branding Harnessing the power of emotion to build strong brands"
  • "Passion branding"
  • "Passion branding"@en

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