"Theorie" . . "Badania marketingowe." . . "Tržne raziskave Prodajne metode Informacijske storitve Priročniki." . . "markedsføring" . . "markedsføring." . "Marketing 0 Gesamtdarstellung." . . "Marktanalyse." . . "Marktforschung." . . "Marktforschung" . "étude de marché marketing [manuel]" . . "Markedsundersøgelser." . . "markedsundersøgelser." . "markedsundersøgelser" . "marked research." . . "John Wiley & Sons." . . "Marketing." . . "marketing" . "marketing." . "Marketing Recherche Problèmes et exercices." . . "elektronisk markedsføring" . . "Marketing Investigación." . . "Marktonderzoek." . . "Marketing Recherche." . . "Marketing - Recherche." . "Markedsanalyser" . . "markedsanalyser." . "Marketing Recherche Études de cas." . . "Mercadotecnia Investigacion." . . "Mercadeo Investigaciones." . . "Màrqueting." . . "Màrqueting" . "Lærebøger" . . "lærebøger." . "Marketing Recherche Manuels d'enseignement supérieur." . . "Tržne raziskave Prodajne metode Informacijske storitve Učbeniki za visoke šole." . . "Markedsforskning." . . "markedsforskning." . "markedsforskning" . "Markedsanalyse." . . "markedsanalyse" . "markedsanalyse." . "Tržne raziskave Poslovne odločitve Marketinška strategija Učbeniki za visoke šole." . . "Marketing research Case studies." . . "Marketingforschung." . . "marketing recherche scientifique [manuel]" . . "Investigacion de mercados." . . "Investigaciones." . . "Administración." . . "Marketing (Economia domestica)" . . "Marketing Poslovna strategija Podatkovne baze Priročniki." . . . . . . . . . "Marketing Research, 11th Edition prepares marketing students to make data driven business decisions. With a focus on market intelligence, strategy, theory and application, the authors introduce the latest developments in the field of marketing research and discuss their impact on marketing research applications--all in a macro-micro-macro framework to help students understand the big picture. This revised edition, while building on the online marketing research content, tracks recent developments in areas such as relationship marketing, social media, and mobile marketing and explores how these advancements are moving to the forefront of business strategies." . . . . . . . . . . . . . . . "Marketing Research" . . . "Now in its Eighth Edition, Aaker, Kumar, and Day's Marketing Research shows when marketing research can and should be used, what research alternatives exist, how to recognize effective and ineffective research, and how to interpret and apply the results, so you can make smart business decisions. The authors guide you step by step through the entire marketing research process, describing the most current methodologies. Updated to reflect emerging trends, this Eighth Edition features a stronger emphasis on the important role of marketing intelligence, new cases and real-world examples, and new topics of interest and methods of practice in marketing research." . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . "Leermiddelen (vorm)" . "Leermiddelen (vorm)"@en . . . . . . "营销调研 Marketing research" . . . . . "Electronic books"@en . . . . . . . . . . . . . . . "Highlighting the relevance of marketing intelligence and the power of the Internet in marketing research applications, this book focuses on recent trends in marketing intelligence and explains how various functions are linked to each other in a way that ensures efficient management of the customer-firm relationship." . "This text helps both future managers and future researchers understand and appreciate marketing research, when it can and should be used, what research alternatives exist, how to recognise effective research, and how to apply its results." . . . . . . . . . . . . . . . . . . . . . . . . . "Handbooks and manuals" . . . . . . . . . . . . "Ying xiao diao yan Marketing research" . "Reflects contemporary developments and examples in marketing research. M Lawley, University Sunshine Coast, Aust. & D Stewart, Monash University, Australia."@en . . . . . "Ying xiao diao yan" . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . "Case studies" . . . . . . "Marketing research" . . "Marketing research"@en . . "营销调研 = Marketing research" . . . . . . "Ying xiao diao yan = Marketing research" . "Matériel didactique" . . . . . . "Handbooks, manuals, etc" . . . . . . . . . . . . . "营销调研" . . . . . . . . . . "Marketing Research"@en . . . . . . . . . . . . . . . . . . . . . . . . . . . "Marketing research Handbooks, manuals, etc." . . "Tržne raziskave Poslovne odločitve Marketinška strategija Priročniki." . . "Mercat Investigació." . . "Badania marketingowe podręczniki akademickie." . . . . "Marketing Podatkovne zbirke Aplikativni programi Priročniki." . . "marketing recherche scientifique." . . "Market analysis." . . "market analysis." . "Mercadeo." . . "USA" . . "marketing ricerca scientifica manuale." . . "Marketing Recherche Cas, Études de." . . "Marketing research." . . "marketing research." . "Istraživanje tržišta." . . "Market research." . . "market research." . "market research" . "Pesquisa de mercado." . . "Recherche en marketing." . . "data analysis." . . "Tržne raziskave Tržna analiza Informacijske storitve Priročniki." . . "Ricerche di mercato." . . "virksomheder" . . "virksomheder." .