Contemporary strategic marketing

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"Combining text, case studies and readings, this textbook places an emphasis on practicality. The second edition includes a new chapter on international marketing strategy, plus enhanced coverage of key account management, new coverage of customer value analysis, and a new chapter on marketing strategy for services."

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"当代战略市场营销"
"Dang dai zhan lüe shi chang ying xiao"
"Contemporary strategic marketing"
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Administração de marketing.

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