"Consumerism." . . "Consumer behaviour." . . "Comportamiento del consumidor." . . "Comportamiento Del Consumidor." . "Verbraucherforschung." . . "Consommateurs Préférences Problèmes et exercices." . . "Consumer behavior." . . "Theorie" . . "Toma de decisiones." . . "Vedenje potrošnikov." . . "Marketing research." . . "Consumatori Comportamento." . . "Tržno komuniciranje." . . "Potrošniki Potrošniški interesi Kulturni vplivi Učbeniki za visoke šole." . . "Consumidores Conducta." . . "Mercadeo." . . "Vedenje Behaviorizem Dobrine Priročniki." . . "Vedenje Kupci Poslovne odločitve Priročniki." . . "Consumentengedrag." . . "Verbraucherverhalten." . . "Marketing." . . "Konsumentenverhalten" . . "Potrošniki Kultura življenja Poraba Učbeniki za visoke šole." . . . "Problems, exercises, etc" . . . . . . . "Consumer behavior" . "Consumer behavior"@en . "Electronic books" . "Electronic books"@en . . . . . . . . . . . "This book combines a foundation in key concepts from marketing, psychology, sociology, and anthropology with a highly practical focus on real-world applications for today's business environment. The new edition of this text incorporates the latest cutting-edge research and current business practices, including extensive coverage of social media influences, increased consumer power, emerging neuroscience findings, and emotion in consumer decision making. In addition, it includes an increased emphasis on social responsibility and ethics in marketing. With even more real-world examples and application exercises, including new opening examples and closing cases in every chapter, this book provides a thorough, engaging and enjoyable guide to this essential subject, enabling students and professionals alike to master the skills they need to succeed." . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . "Leermiddelen (vorm)" . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . "Lehrbuch" . . "Consumer Behavior"@en . . "Consumer Behavior" . . "Problems and exercises" . . . . . . . . . . . . . . . . . . . . . . . . . "Consumer behaviour" . . . . . . "\"Consumer behavior\"combines a foundation in key concepts from marketing, psychology, sociology, and anthropology with a highly practical focus on real-world applications for today's business environment. The new edition incorporates the latest cutting-edge research and current business practices, including extensive coverage of social media influences, increased consumer power, emerging neuroscience findings, and emotion in consumer decision making. In addition, the Sixth Edition includes an increased emphasis on social responsibility and ethics in marketing. Contains real-world examples and application exercises, including new opening examples and closing cases in every chapter [site de Cengage]." . . . "Textbooks" . "Consumer Behavier" . . . . . . . . . . . "Problèmes et exercices (Descripteur de forme)" . . . . "Comportamiento del consumidor" . "Comportamiento del consumidor"@es . . "Motivation, Études de (Marketing)" . . "Consumidores." . . "Comportament dels consumidors." . . "Consommateurs Comportement." . . "Potrošniki Vedenjski vzorci Psihologija potrošnikov Učbeniki za visoke šole." . . "Consumidors Conducta." . . "comportement du consommateur marketing [manuel]" . . "Consommateurs Attitudes Problèmes et exercices." . . . . "Comportement du consommateur." . . "Consumo (Economía política)" . . "Forbrugeradfærd." . . "Forbrugeradfærd" . "Consommateurs Prise de décision." . . "Potrošništvo." . . "Sociology of culture." . . "Consommateurs Attitudes." . . "Konsumenci preferencje." . . "Konsumverhalten." . . "Adfærdspsykologi." . . "Kultursociologi." . . "Psihološki vidik." . . "Consommateurs Comportement Problèmes et exercices." . . "Cengage Learning." . . "Publicidad." . . "Administración de empresas." . . "Marketing communication." . . "Análisis De Mercadeo." . . "Consommateurs Comportement Cas, Études de." . . "Psychological aspects." . .